33. when advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of ____ to change consumers' attitudes.

When advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of b. classical conditioning to change consumers' attitudes.

Classical conditioning in advertising is the use of positive features that create an atmosphere of enjoyment so that consumers are forced to associate good feelings and having fun with the product.

Classical conditioning creates an unconditioned stimulus (US) and the unconditioned response (UR).

a. observational learning

b. classical conditioning

c. reinforcement

d. punishment

Thus, when advertisers use extremely attractive models to demonstrate products, they are relying, in part, on the power of b. classical conditioning to change consumers' attitudes.

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a. what happens to the number of sandwiches and ice cream cones consumed if the price of ice cream cones rises to $2 a piece?

pinnacle Corp. budgeted $262,220 of overhead cost for the current year. Actual overhead costs for the year were $257,640. Pinnacle's plantwide allocation base, machine hours, was budgeted at 45,150 hours. Actual machine hours were 53,260. A total of 97,480 units was budgeted to be produced and 98,000 units were actually produced. Pinnacle's plantwide factory overhead rate for the current year is: a.$2.69 per machine hour b.$5.71 per machine hour c.$5.81 per machine hour d.$2.64 per machine hour