A bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment. What basic question did targeting and segmentation answer for the company

Answers

Answer 1

Answer:

Who am I trying to reach?

Explanation:

Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.

Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.

Basically the question that segmentation and targeting answers is - Who am I trying to reach?

In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.

So they answered who they want to sell to.


Related Questions

What are the resources og microeconomics?

Answers

Answer:

resources like land, tools, money, time, labor and enterprise

land,labor,capital,entrepreneurship

Garcia Company issues 10%, 15-year bonds with a par value of $240,000 and semiannual interest payments. On the issue date, the annual market rate for these bonds is 8%, which implies a selling price of 117 1/4.
A Confirm that the bonds' selling price is approximately correct (within $100). Use the present value tables B.1 and B.3 in Appendix B. (Round all table values to 4 decimal places, and use the rounded table values in calculations. Round your other final answers to the nearest whole dollar amount.)
Per value x price = Selling price
$240,000 117 1/4 $281,400
Cash flow Table value Present Value
$240,000 par (maturity) value
$12,000 interest payment
price of the bond
Difference due to rounding of table values

Answers

Par Value x price = Selling Price

240,000 x 117.25 = 281,400

Cashflow Table value = Present value

240,000 0.3083 (Present Value table 4%, 30 periods) 73,992

12,000 17.292 (PV annuity table 4%, 30 periods) +207,504

281,496

Difference due to rounding 281,400 -281,496 = -96

Fruit Car Company manufactures 10 fruit themed cars per month. A compact media center is included in each car. Fruit Car Company manufactures the media center in-house but is considering the possibility of outsourcing this function. At present, the variable cost per unit is $275, and the fixed costs are $39,000 per month. The CEO, wishes to increase operating income by $5000. He has an offer from a foreign producer to provide the media centers at a contract cost of $325 per unit. The required savings in fixed costs in order to achieve his objective would be ________.
a. 52800.
b. $200.
c. 51200.
d. $1000.

Answers

The answer for this isss c

Kaspar Industries expects credit sales for January, February, and March to be $220,000, $260,000, and $300,000, respectively. It is expected that 75% of the sales will be collected in the month of sale, and 25% will be collected in the following month.

Compute cash collections from customers for each month.

Collections from customers
Credit Sales January February March
January $ $ $
February
March
$ $ $

Answers

Answer:

January collections:

= 75% * January credit sales

= 75% * 220,000

= $165,000

February collections:

= (75% * February collections) + (25% * January collections)

= (75% * 260,000) + (25% * 220,000)

= $250,000

March collections:

= (75% of March collections) + (25% * February collections)

= (75% * 300,000) + (25% * 260,000)

= $290,000

Cochran's Furniture Outlet is issuing 25-year, 9 percent callable bonds. These bonds are callable in 4 years with a call premium of $45. The bonds are being issued at par and pay interest semi-annually. What is the yield to call

Answers

Answer:

a. Nper = 30

Explanation:

PMT = 45

FV = `1000

Price Pv = -1180

Rate (YTM) = ?

Using the MsExcel Rate function to derive YTM

Nominal annual yield to maturity = Rate(Nper, Pmt, -Pv, Fv) * 2

Nominal annual yield to maturity = Rate(30, 45, -1180, 1000) * 2

Nominal annual yield to maturity = 7.04%

b. Nper = 10

PMT = 45

Call Price = 1090

Price Pv = -1180

Rate (YTC) = ?

Using the MsExcel Rate function to derive YTM

Nominal annual yield to call = Rate(Nper, Pmt, -Pv, Fv) * 2

Nominal annual yield to call = Rate(10, 45, -1180, 1090) * 2

Nominal annual yield to call = 6.31%

C. Yes, the bond issue should call because the YTC is less than the YTM.

Define the KPI ‘rate of staff absenteeism’.

Answers

Answer:

KPI, Key Performance Indicators are used for measuring the average absenteeism rate per employee. This is computed as a % of the total working days.

Explanation:

Individual employee Key Performance Indicators (KPIs) are metrics that assist in tracking the ability of your employees to meet your expectations and their impact on the business goals.

who is the first lady president in the world

Answers

Answer:

Isabel Martínez de Perón

Explanation:

Isabel Martinez de Perón of Argentina was the very first woman or lady to serve as leader of a country as president, taking over as vice president following her husband died in 1974.

On July 21, 1960, Sirimavo Bandaranaike was chosen as the world's first women Prime Minister.

41 had investments in stock funds 91 had investments in bond funds 60 had investments in money market funds 47 had investments in stock funds and bond funds 36 had investments in stock funds and money market funds 36 had investments in bond funds and money market funds 22 had investments in all three funds a. How many employees had no fund investments

Answers

Answer:

The answer is "22 and 80"

Explanation:

The important part is to understand how the Venn diagram can assist you with your numbers.

You cannot draw this one, and you can create one as follows:

the 3 sorts of funding, then make your way back thru the list

this is the figure in the center - "22 had all 3 funds"

where the four dimensions meet. In the next three statements, you'll be able to:

Work out where 2 circles connect (remember all 22 of those circles are connected).

That's because the numerals have been already placed throughout the center zone.

bond & money market solenoid valves at a ratio of [tex]36-22=14[/tex]

[tex]36-22=14[/tex] as to where the corporate market and the term deposit intersect

[tex]47-22=25[/tex] as to where equities and bonds connect You can use the top 3 statements to work out all the values in a table.

(Set of) just one circle (circle)

for stock the number is [tex]141-(22+14+25)=80[/tex]

for the bond, the number is[tex]91-(22+14+25)=30[/tex]

for the money market, the number is [tex]60-(22+14+14)=10[/tex]

(universal set) Lastly, get the number that goes into the rectangle.

[tex]\to 200-(80+30+10+25+14+14+22)=5[/tex]

[tex]a) 22\\b) 80[/tex]

A retail store sold gift certificates that are redeemable in merchandise. The gift certificates lapse one year after they are issued. How would the deferred revenue account be affected by each of the following?

Redemption of certificates Lapse of certificates
a. Decrease Decrease
b. Decrease No effect
c. No effect Decrease
d. No effect No effect

Answers

Answer:

The correct option is b. That is, the deferred revenue account will be affected as follows:

Redemption of certificates                   Lapse of certificates

b. Decrease                                                        No effect

Explanation:

The given options in the question are clearly stated as follows:

Redemption of certificates                   Lapse of certificates

a. Decrease                                                        Decrease

b. Decrease                                                        No effect

c. No effect                                                         Decrease

d. No effect                                                         No effect

The explanation of the answers is now provided as follows:

When a gift certificate is redeemed, it implies that merchandise has been given to the holder of the gift certificate in return. This will therefore decrease the deferred revenue account.

However, the moment a gift certificate is lapse; it is no longer possible redeem it for merchandise. That is, no merchandise has been given to the holder of the gift certificate in return. This therefore indicates that that the deferred revenue account will not change.

Therefore, the correct option is b. That is, the deferred revenue account will be affected as follows:

Redemption of certificates                   Lapse of certificates

b. Decrease                                                        No effect

Exercise 8-19 Amortization of intangible assets LO P4 Milano Gallery purchases the copyright on a painting for $418,000 on January 1. The copyright is good for 10 more years. The company plans to sell prints for 11 years. Prepare entries to record the purchase of the copyright on January 1 and its annual amortization on December 31.

Answers

Answer:

Jan 01

Dr Copyright $418,000

Cr Cash $418,000

Dec 31

Dr Amortization expense—Copyright $41,800

Cr Accumulated amortization—Copyright $41,800

Explanation:

Preparation of entries to record the purchase of the copyright on January 1 and its annual amortization on December 31.

Jan 01

Dr Copyright $418,000

Cr Cash $418,000

(To record purchase of copyright )

Dec 31

Dr Amortization expense—Copyright $41,800

Cr Accumulated amortization—Copyright $41,800

($418,000/10 years)

(To record amortization expense of copyright )

Given the following information, prepare an income statement for the Dental Drilling Company.

Selling and administrative expense $90,000
Depreciation expense 75,000
Sales 621,000
Interest expense 46,000
Cost of goods sold 231,000
Taxes 50,000

Answers

Answer:

Results are below.

Explanation:

Giving the following information:

Selling and administrative expense $90,000

Depreciation expense 75,000

Sales 621,000

Interest expense 46,000

Cost of goods sold 231,000

Taxes 50,000

With the information listed above, we need to make an income statement following the structure below:

Sales= 621,000

COGS= (231,000)

Gross profit= 390,000

Selling and administrative expense= (90,000)

Depreciation expense= (75,000)

Interest expense= (46,000)

Eearning before taxes (EBT)= 179,000

Taxes= (50,000)

Net operating income= 129,000

Which of the following is not a standard organizational structure

Answers

Question Completion with Options:

i. Line Organisation

ii. Staff Organisation

iii. Functional Organisation

iv. Committee Organisation Code  

Answer:

The option that is not a standard organizational structure is:

iv. Committee Organisation Code

Explanation:

The organizational structure adopted by an entity reflects how some of its rules, roles, and responsibilities are directed between organizational levels in order to achieve its goals. The organizational structure also shows the information flows between different levels within the entity.  Traditionally, organizations maintained hierarchical, functional, divisional, matrix, and flat organizational structures.  Given current digitalization with its internet of things (IoT), more decentralized, network, and team-based organizational structures have emerged.

Lennon, Inc. is considering a five-year project that has an initial outlay or cost of $80,000. The respective future cash inflows from its project for years 1, 2, 3, 4 and 5 are: $15,000, $25,000, $35,000, $45,000, and $55,000. Lennon uses the internal rate of return method to evaluate projects. What is Lennon's IRR

Answers

Answer:

26.16%

Explanation:

Internal rate of return is the discount rate that equates the after-tax cash flows from an investment to the amount invested

IRR can be determined using a financial calculator

CO = -80,000

C1 = $15,000

C2 = $25,000

C3 = $35,000,

C4 = $45,000

C 5 = 55,000

IRR = 26.16

To determine IRR using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the IRR button and then press the compute button.  

Imagine you are a manager at Trader Dan's grocery store. You've been tasked with analyzing the checkout lines to see if anything needs to be changed from the current set-up. Complete the following problems.

a. After extensive observation, you've determined that there are normally 11 customers coming into the store per hour. When analyzing your cashiers, you've found that they can checkout a single customer in 0.9 minutes. Calculate the utilization rate of your cashier assuming you only have one cashier working. Report your answer in decimal form with two decimals, rounding to the nearest hundredth.

b. You now need to plan for the holiday rush! When the holidays hit, Trader Dan's has a massive increase in customers coming to the store. If during these holidays you have 4.2 customers per minute coming in and your cashiers can handle 1.16 customers per minute, how many cashier lines should you have open to handle these customers? Report the minimum number of cashiers needed.

c. Dan himself came to your store and wanted to know how long customers were waiting in line (this is very important to Dan!). Report the time customers wait in your queue if you have 4 cashiers open, 62 customers come into the store per hour and your cashiers take 2.8 minutes per customer to ring them up.

Answers

Answer: answer is 2.5

Explanation:

Elson co, needs to raise debt and for this purpose issued two different bonds, Bond A and Bond B. Both bonds have 20 years to maturity with a face value of $20000. Bond A will make no coupon payment over the entire life, however Bond B is a semiannual coupon bond. It will make first coupon payment of $1100 at sixth year semiannually for the next 8 years. After that it will make coupon payment of $1400 for the rest of its remaining life. Find the price of Bond A and B if the required rate of return on these bonds is 7 percent compounded semiannually.

Answers

Answer:

The right solution is "$20.733.16".

Explanation:

According to the question,

Face value,

= $20000

Rate (r),

= .035

Bond A:

= [tex]\frac{Face \ value}{(1+r)^n}[/tex]

= [tex]\frac{20000}{(1+.035)^{40}}[/tex]

= [tex]5051.45[/tex] ($)

Bond B:

= [tex]\frac{1100\times 12.0941}{(1+.035)^{10}} + \frac{1400\times 10.9205}{(1+.035)^{26}} + \frac{20000}{(1+.035)^{40}}[/tex]

= [tex]9431.11+6250.6+5051.45[/tex]

= [tex]20733.16[/tex] ($)

Coffee from Colombia last year was supplied at $9 per 10 pounds. This year the demand has decreased and that same supply of Colombia coffee is priced at $6 per 10 pounds. What will happen to supply of Colombian coffee this year

Answers

Answer:

There's a decrease in the quantity supplied

Explanation:

since there is a decrease in the price so it would impact the quantity supplied but not the supply as per the law of supply in the case when price reduced the quantity supplied so it should be reduced and vice versa

Since price reduced from $9 for 10 pounds to $6 for 10 poinds

So there is a decrease in the quantity supplied

Sandhill, Inc. has a unit selling price of $920, variable cost per unit of $510, and total fixed costs of $280,850. Compute the break-even sales units and sales dollars.

Answers

Answer:

(A) 685 UNITS

(B) 630,200 DOLLARS

Explanation:

Variable cost + Fixed cost  =  Total Cost

The break-even sales units would be the number of units Sandhill Inc. will sell in order to break even; that is, in order for their total cost to equal their total revenue.

If break-even point is the point where TR = TC then it is the same point at which PROFIT = 0

Recall that profit is the positive difference between total revenue and total cost. The negative difference (that is when TR < TC) is called loss.

Let X be = the break-even quantity or number of units, then we have

920x = 510x + 280850

Remember that VC varies or increases with the number of units produced, and so it has the x attached to it in this equation. FC on the other hand remains the same, regardless of the number of units produced.

So the left hand side of the equation has the total revenue, while the right hand side of the equation has the total cost.

Solving algebraically.

920x - 510x  =  280850

410x  =  280850

x =  280850 ÷ 410  =  685

ANSWER 1

The break-even sales units is 685 units.

The second computation is Sales in Dollars; at break-even sales units.

This revenue or sales is derived thus: Price per unit x Number of units

$920 x 685units  = $630,200

ANSWER 2

The break-even total sales or total revenue is $630,200

KUDOS!

Under IFRS, when a lessee recognizes a balance sheet asset and liability for a new lease: the asset and liability are equal. the asset is typically greater than the liability. the liability is typically greater than the asset.

Answers

Answer:

the asset and liability are equal.

Explanation:

IFRS 16 lease and IAS 17 deals in important changes where the lease transactions are reported in the lessee financial statement

In this the assets and liabilities that are occured from the lease should be initially determined on the present value basis

Also the assets and liability are equivalent to each other

Therefore the first option is correct

Department M had 2,000 units 56% completed in process at the beginning of June, 13,500 units completed during June, and 1,000 units 28% completed at the end of June. What was the number of equivalent units of production for conversion costs for June if the first-in, first-out method is used to cost inventories? a.14,780 units b.13,780 units c.12,660 units d.11,500 units

Answers

Answer:

c.12,660 units

Explanation:

Calculation to determine What was the number of equivalent units of production for conversion costs for June if the first-in, first-out method is used to cost inventories

Using this formula

EUP (FIFO) = Completed Units + Ending units - Beginning units

Let plug in the formula

EUP (FIFO)=13,500 +( 1,000 x 28%)- (2,000 x 56%)

EUP (FIFO)= 13,500+280-$1120

EUP (FIFO)=12,660 units

Therefore the number of equivalent units of production for conversion costs for June if the first-in, first-out method is used to cost inventories is 12,660 units

4. Problems and Applications Q4 Many observers believe that the levels of pollution in our society are too high. True or False: If society wishes to reduce overall pollution by a certain amount, it is efficient to have firms with lower costs reduce greater amounts of pollution than those with higher costs.

Answers

Answer: True

Explanation:

Firms with lower costs would also incur a lower cost when they try to reduce pollution so they should reduce more pollution because of this reduced cost that they will incur.

Firms with higher costs would then reduce less pollution because this would ensure that they do not spend too much on pollution reduction and incur even more costs.

Sheridan Company has the following inventory data: July 1 Beginning inventory 36 units at $19 $684 7 Purchases 126 units at $20 2520 22 Purchases 18 units at $22 396 $3600 A physical count of merchandise inventory on July 30 reveals that there are 60 units on hand. Using the LIFO inventory method, the amount allocated to cost of goods sold for July is

Answers

Answer:

$2436

Explanation:

LIFO means last in first out. It means that it is the last purchased inventory that is the first to be sold.

total goods sold = (total inventory purchased + beginning inventory) - 60

(36 + 126 + 18) - 60

180 - 60

= 120

the 120 units sold would be taken from the inventory purchased on the 22nd and 7

(18 x 22) + [(120 - 18) x 20]

396 + 2040 = 2436

During the week, we will explore the differences between cash-basis and accrual-basis accounting, and learn the steps required to complete the accounting cycle. With that in mind, let's begin by discussing the following question:
Why do companies make adjusting entries?

Answers

Answer and Explanation:

Adjusting entries is to made for recording all types of expenses and revenues in a correct manner. There are some transactions such as accrued interest or revenue that could be realize at the time when the entries are depend upon the documents and transactions should be recorded. It is to be made in order to prepared the correct financial statements by considering the prepaid expenses that are adjusted, depreciation expense, unearned revenue etc

The WRT Corporation makes collections on sales according to the following schedule:
25% in month of sale
65% in month following sale
5% in second month following sale
5% uncollectible
The following sales have been budgeted:
Sales
April $120,000
May $100,000
June $110,000
Budgeted cash collections in June would be:_____.
a. $27,500.
b. $98,500.
c. $71,000.
d. $115,500.

Answers

Answer:

Total cash collection June= $98,500

Explanation:

Giving the following information:

25% in month of sale

65% in month following sale

5% in second month following sale

5% uncollectible

The following sales have been budgeted:

Sales

April $120,000

May $100,000

June $110,000

Cash collection June:

Cash collection from June= 110,000*0.25= 27,500

Cash collection from May= 100,000*0.65= 65,000

Cash collection from April= 120,000*0.05= 6,000

Total cash collection June= $98,500

Sheridan Company purchased a delivery truck. The total cash payment was $43,718, including the following items. Negotiated purchase price $34,800 Installation of special shelving 2,880 Painting and lettering 930 Motor vehicle license 280 Two-year insurance policy 2,740 Sales tax 2,088 Total paid $43,718 Calculate the cost of the delivery truck.

Answers

Answer:

the cost of the delivery truck is $40,698

Explanation:

The computation of the cost of the delivery truck is given below:

Negotiated purchase price $34,800

Installation of special shelving $2,880

Painting and lettering $930

Sales tax  $2,088

Cost of the delivery truck $40,698

Hence, the cost of the delivery truck is $40,698

The same should be considered and relevant

A company's ratio of liabilities to stockholders' equity decreased from 0.6 to 0.4 during the year. This is a.an improvement in the margin of safety for creditors. b.an indication that the company's level of debt is increasing. c.a negative change in the company's financial position. d.an improvement in the company's net income.

Answers

Answer:

A)an improvement in the margin of safety for creditors.

Explanation:

Margin of safety can be regarded as a principle of investing whereby an investor only make purchases of securities during the time when the market price is below their intrinsic value significantly. In a case whereby

the market price of a security falls below ones estimation of its intrinsic value significantly, then the difference that exist there is regarded as margin of safety. Margin of safety can as well be regarded as financial ratio which gives measurement of the amount of sales which exceed the break-even point. Most times investors may create a margin of safety with regards to their own risk preferences, purchasing of securities in a time that there is a difference give room for an investment to be made with minimal downside risk.

For instance, company's ratio of liabilities to stockholders' equity decreased from 0.6 to 0.4 during the year.

Depletion Entries Alaska Mining Co. acquired mineral rights for $9,432,000. The mineral deposit is estimated at 52,400,000 tons. During the current year, 7,850,000 tons were mined and sold. a. Determine the amount of depletion expense for the current year. Round the depletion rate to two decimal places. $fill in the blank b21c5bf8507dfbf_1 b. Journalize the adjusting entry on December 31 to recognize the depletion expense. If an amount box does not require an entry, leave it blank.

Answers

Answer:

a.$1,413,000

b.Dr Depletion Expense $1,413,000

Cr Accumulated Depletion $1,413,000

Explanation:

a. Calculation to determine the amount of depletion expense for the current year.

First step is calculate the depletion per ton

Depletion per ton=$9,432,000/52,400,000 tons Depletion per ton= $0.18 per ton

Now let calculate the depletion expense

Depletion expense =7,850,000 tons × $0.18

Depletion expense = $1,413,000

Therefore the amount of depletion expense for the current year is $1,413,000

b. Preparation of the adjusting entry on December 31 to recognize the depletion expense

Dr Depletion Expense $1,413,000

Cr Accumulated Depletion $1,413,000

(To record Depletion of mineral deposit)

Which measure of central tendency and dispersion can syafig calculate

Answers

Answer:

nominal variables

Explanation:

If the reserve ratio is 8 percent, then an additional $1,000 of reserves can increase the money supply by as much as
a. $6,400.
b. $8,000.
c. $20,000.
d. $12,500.

Answers

Answer:

d. $12,500

Explanation:

Calculation to determine what an additional reserves can increase the money supply by

Using this formula

Increase in Money supply=1/Reserve ratio*Additional Reserves

Let plug in the formula

Increase in Money supply=1/.08* 1,000

Increase in Money supply=$12,500

Therefore an additional reserves can increase the money supply by $12,500

g The company is deciding whether to drop product line Apple because it has an operating loss. Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.

Answers

Fruit Pie Inc. has three product lines—Strawberry, Cherry, and Apple. The following information is available:

                                         Strawberry     Cherry       Apple

Sales revenue                   $70,000​    $60,000​    $31,000​

Variable costs                    (20,000)     (15,000)     (11,000)

Contribution margin         $50,000​   $45,000​   $20,000

Fixed costs                        (20,000)       (5000)   (25,000)

Operating income (loss)  $30,000​  $40,000​      $(5000)

The company is deciding whether to drop product line Apple because it has an operating loss. Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.

Group of answer choices

$25,000

$65,000

$11,000

$20,000

Answer:

Fruit Pie Inc.

Assuming fixed costs are unavoidable, if Berry Pie Inc. drops product line Apple and rents the space formerly used to produce product Apple for $20,000 per year, total operating income will be ________.

= $65,000.

Explanation:

a) Data and Calculations:

                                        Strawberry     Cherry       Apple

Sales revenue                   $70,000​    $60,000​    $31,000​

Variable costs                    (20,000)     (15,000)     (11,000)

Contribution margin         $50,000​   $45,000​   $20,000

Fixed costs                        (20,000)       (5000)   (25,000)

Operating income (loss)  $30,000​  $40,000​      $(5000)

Income Statement after the Elimination of Apple:

                                        Strawberry     Cherry    Total

Sales revenue                   $70,000​    $60,000​  $130,000

Variable costs                    (20,000)     (15,000)    (35,000)

Contribution margin         $50,000​   $45,000​    $95,000

Fixed costs                        (20,000)       (5000)    (25,000)

Fixed costs (Apple's)                                             (25,000)

Rent income                                                           20,000

Operating income (loss)  $30,000​   $40,000​)  $65,000

You are the curator of a museum. The museum is running short of funds, so you decide to increase revenue. What should you do to increase revenue if the price elasticity of demand is 0.45? Lower the admission price Nothing, revenue is maximized at current admission price Raise the admission price

Answers

Answer:

The answer is "Raise the admission price ".

Explanation:

Users are indeed the museum's curator. The gallery is short of funds, so you decide to improve their revenue. Increase admittance price because demand in this situation is inelastic and higher pricing will lead to larger revenues which generate revenue when the online listing is 0.45.

It won't affect the level that is required. The revenue will increase due to the increase in the price as well as a price inelastic toll on the museum admission, therefore not adversely affected the market.

Other Questions
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