A successful data-driven market segmentation program depends on each of the following except:

a.
the rejection of tradiitional marketing research techniques

b.
the use of transactional and event data

c.
a common definition of market segments across all areas of the business

d.
developing a centralized and accessible CRM (Customer Relationship Management) database

Answers

Answer 1

A successful data-driven market segmentation program depends on the "use of transactional and event data", "a common definition of market segments", "and the development of a centralized CRM database" but it does not depend on "the rejection of tradiitional marketing research techniques".

The correct option to the given question is option a.

Traditional marketing research techniques, such as surveys, focus groups, and interviews, have long been used to gather insights about consumer behavior and preferences. While these techniques may have limitations, they still play a valuable role in understanding customer motivations and attitudes. Data-driven market segmentation programs can benefit from a combination of both traditional and data-driven research approaches. The use of transactional and event data is crucial for a data-driven market segmentation program. This type of data provides valuable information about customer behaviors, purchase patterns, and interactions with the business.

Having a common definition of market segments across all areas of the business ensures consistency and alignment in marketing efforts. This allows for targeted and personalized messaging that resonates with each segment. It also facilitates coordination between different departments, such as marketing, sales, and customer service, leading to a more cohesive and effective customer experience.

Finally, developing a centralized and accessible CRM database is essential for managing and analyzing customer data. It enables the integration of data from various sources, such as transactions, interactions, and demographic information, into a single platform. This centralized database provides a comprehensive view of customers, enabling more accurate segmentation and personalized marketing initiatives.

For more such questions on market segmentation , visit:

https://brainly.com/question/15357678

#SPJ8


Related Questions

Assume the following taxpayer information: The taxpayer is a South African manufacturing company (not a small business corporation as defined) with a 31 March 2023 year of assessment. Calculate the recoupment on the disposal of the machine BELOW. Information pertaining to manufacturing machine: Events Sold Purchased Tax value at date of sale Date 30 December 2022 1 August 2020 Amount R 605 000 R 490 000 R 98 000

Answers

The depreciation allowances allowed in prior years of  R533 665 (recoupment amount)The recoupment amount is included in taxable income.

An asset disposed of in the year of assessment (2022) for proceeds exceeding its tax written down value (TWDV) triggers a recoupment of depreciation allowances. The recoupment is calculated by deducting the TWDV from the proceeds, but limited to the sum of depreciation allowances allowed in respect of the asset less any amount that has been recouped in a prior year.

Manufacturing machine sold R605 000 Purchased R490 000 Tax value at date of sale R98 000Calculate recoupment on the disposal of the machine;

The machine's TWDV is R71 335; this is calculated by taking the original cost of R490 000 less the depreciation allowances allowed in prior years of R34 665.R605 000 (proceeds) - R71 335 (TWDV) = R533 665 (recoupment amount)The recoupment amount is included in taxable income.

For more such questions on depreciation

https://brainly.com/question/29894489

#SPJ8

onsumer Economics: Tutorial
Part E
At what wage rate will there be excess labor supplied in the market?

Answers

Excess labor supply in the market occurs when the wage rate is above the equilibrium level.

Consumer economics refers to the study of how individuals and households make decisions about what they consume, how they save and invest, and how they allocate their resources.The wage rate at which there will be an excess supply of labor in the market is known as the equilibrium wage rate. This means that the quantity of labor demanded equals the quantity of labor supplied.

At a wage rate above the equilibrium level, there is a surplus of labor available as the quantity supplied of labor is greater than the quantity demanded for labor. On the other hand, at a wage rate below the equilibrium level, there is a shortage of labor as the quantity demanded of labor is greater than the quantity supplied for labor. Thus, the equilibrium wage rate is essential to maintain stability in the labor market.The equilibrium wage rate is determined by the forces of demand and supply.

The demand for labor arises from the demand for goods and services that labor produces. The supply of labor arises from the willingness of people to work at a particular wage rate. The equilibrium wage rate is the wage rate where the quantity of labor demanded is equal to the quantity of labor supplied in the market.Therefore, excess labor supply in the market occurs when the wage rate is above the equilibrium level.

For more such questions on labor

https://brainly.com/question/29522683

#SPJ8

When an investor is not interested in owning their own​ business, why do they need to understand​ entrepreneurship?

Answers

Understanding entrepreneurship is important for investors, as it helps them evaluate investment opportunities and make informed decisions.

Why an Investor Need to Understand Entrepreneurship?

Even if an investor is not interested in owning their own business, understanding entrepreneurship is still essential. It allows investors to assess the potential of entrepreneurial ventures they may invest in, evaluate the skills and capabilities of entrepreneurs, and make informed investment decisions.

Understanding entrepreneurship helps investors navigate the business landscape, identify innovative and profitable opportunities, and comprehend the risks and challenges associated with entrepreneurial ventures, thereby maximizing their chances of making successful investments.

Learn more about entrepreneurship on:

https://brainly.com/question/1027717

#SPJ1

Other Questions
some organizations offer an internal version of the internet, called a(n) Findg(t)for the functiong(t)=9/t4g(t)= ___ An investor in Treasury securities expects inflation to be 1.9% in Year 1, 2.5% in Year 2, and 3.15% each year thereafter. Assume that the real risk-free rate is 1.75% and that this rate will remain constant. Three-year Treasury securities yield 6.80%, while 5-year Treasury securities yield 8.00%. What is the difference in the maturity risk premiums (MRPs) on the two securities; that is, what is MRP5 - MRP3? Do not round intermediate calculations. Round your answer to two decimal places. Question 2: (12 points) In a lossless dielectric for which n = 1807, 8 = 2, and H=0.1 sin(mt + 1.5x) ay +0.1 cos(or +1.5x) 2. A/m. Calculate: 1) 2) 3) E 4) wave polarization the absolute threshold is defined as the minimum ____. In the context of the Position Analysis Questionnaire, which of the following represents the physical and social contacts where the work is performed?- Information inputs- Mental processes- Job context- Work output- Relationships with other people corporate decisions often include political, social, and environmental consequences. Montana Mining Company pays $4,097,430 for an ore deposit containing 1,526,000 tons. The company installs machinery in the mine costing $155,500. Both the ore and machinery will have no salvage value after the ore is completely mined. Mont mint mines and sells 169,000 tons of ore during the year. Prepare the December 31 year-end entries to record both the ore deposit depletion and the mining machinery d precisations Mic ig machinery depreciation should be in proportion to the mine's depletion. a company that produces wallpaper is considering buying some new equipment that it expects will increase future profits. if the interest rate falls, then the present value of these future earnings In the diagram, the distance OP is the focal length of the converging lens. One ray of light from O is shown. Through which point will this ray pass, after refraction by the lens? The maximum frequency of human voice band is_f=4000 Hz. Each sample is quantified by 8 bits What is the bit rate (kbps),of voice coder? A) 16 B) 32 C) 64 D) 128 Message involves k=7 bits and encoded using Hamming coding. Find the the minimum number number of checking bits, q =? A) 2 B) 3 C) 4 D) 5 For this discussion, select two searching algorithms from thetextbook (Unit 4) or from the article linked below. Explain howthey work, what makes them different, and how they might be used inan aUn The money market instruments include U.S Treasury BillsMany things can be said about mortgages except that A. they are not associated with any form of collateral. B. that they are loans to households or firms to purchase land, housing, or other real structures. C. that they are provided mainly by financial institutions. D. they constitute the largest debt market in the United States. Pre-Laboratory Task 4 : From the AD711 data sheets, determine the AD711s typical maximum output current limit and therefore calculate the maximum voltage at the output allowed for a load resistance va Ramada Company produces one golf cart model. A partially complete table of company costs follows:Required:1.Complete the table. (Round your "Cost per Unit" answers to 2 decimal places.)Number of Golf Carts Produced and Sold 800 Units 1000 Units 1200 UnitsTotal CostsVariable Costs 700,000Fixed Costs Per Year 240,000Total Costs 940,000Cost Per UnitVariable Cost Per UnitFixed Cost Per UnitTotal Cost Per Unit Please Answer the following questions. Use the STARmethod to answer these questions1. As it is often said, 'everyone makesmistakes.' Even so, it can be hard to admit our mistakes and fixwhat we di the part of a computer that runs programs is called Which of the following statements is not true of Yiddish filmmaking during the 1930s?A) Production was halted by the outbreak of World War II.B) Yiddish films centered on family crises and the clash between traditional valuesand modern urban life.C) The most successful Yiddish films were distributed by Big Five companies.D) Yiddish films feature frequent musical interludes. Rate of Output (jeans per day) Total Cost0 $60.0010 102.5015 122.5020 135.0030 180.0040 290.00Based on the information in the table, if the firm receives $7.00 for each pair of jeans, in the short run it should . A 1300 kg car attempts to round a curve with a radius of curvature of 65.0 m at a speed of 25 m/s. The coefficient of static friction is 0.85. Does the car make it without skidding?