A successful data-driven market segmentation program depends on the "use of transactional and event data", "a common definition of market segments", "and the development of a centralized CRM database" but it does not depend on "the rejection of tradiitional marketing research techniques".
The correct option to the given question is option a.
Traditional marketing research techniques, such as surveys, focus groups, and interviews, have long been used to gather insights about consumer behavior and preferences. While these techniques may have limitations, they still play a valuable role in understanding customer motivations and attitudes. Data-driven market segmentation programs can benefit from a combination of both traditional and data-driven research approaches. The use of transactional and event data is crucial for a data-driven market segmentation program. This type of data provides valuable information about customer behaviors, purchase patterns, and interactions with the business.
Having a common definition of market segments across all areas of the business ensures consistency and alignment in marketing efforts. This allows for targeted and personalized messaging that resonates with each segment. It also facilitates coordination between different departments, such as marketing, sales, and customer service, leading to a more cohesive and effective customer experience.
Finally, developing a centralized and accessible CRM database is essential for managing and analyzing customer data. It enables the integration of data from various sources, such as transactions, interactions, and demographic information, into a single platform. This centralized database provides a comprehensive view of customers, enabling more accurate segmentation and personalized marketing initiatives.
For more such questions on market segmentation , visit:
https://brainly.com/question/15357678
#SPJ8
Assume the following taxpayer information: The taxpayer is a South African manufacturing company (not a small business corporation as defined) with a 31 March 2023 year of assessment. Calculate the recoupment on the disposal of the machine BELOW. Information pertaining to manufacturing machine: Events Sold Purchased Tax value at date of sale Date 30 December 2022 1 August 2020 Amount R 605 000 R 490 000 R 98 000
The depreciation allowances allowed in prior years of R533 665 (recoupment amount)The recoupment amount is included in taxable income.
An asset disposed of in the year of assessment (2022) for proceeds exceeding its tax written down value (TWDV) triggers a recoupment of depreciation allowances. The recoupment is calculated by deducting the TWDV from the proceeds, but limited to the sum of depreciation allowances allowed in respect of the asset less any amount that has been recouped in a prior year.
Manufacturing machine sold R605 000 Purchased R490 000 Tax value at date of sale R98 000Calculate recoupment on the disposal of the machine;
The machine's TWDV is R71 335; this is calculated by taking the original cost of R490 000 less the depreciation allowances allowed in prior years of R34 665.R605 000 (proceeds) - R71 335 (TWDV) = R533 665 (recoupment amount)The recoupment amount is included in taxable income.
For more such questions on depreciation
https://brainly.com/question/29894489
#SPJ8
onsumer Economics: Tutorial
Part E
At what wage rate will there be excess labor supplied in the market?
Excess labor supply in the market occurs when the wage rate is above the equilibrium level.
Consumer economics refers to the study of how individuals and households make decisions about what they consume, how they save and invest, and how they allocate their resources.The wage rate at which there will be an excess supply of labor in the market is known as the equilibrium wage rate. This means that the quantity of labor demanded equals the quantity of labor supplied.
At a wage rate above the equilibrium level, there is a surplus of labor available as the quantity supplied of labor is greater than the quantity demanded for labor. On the other hand, at a wage rate below the equilibrium level, there is a shortage of labor as the quantity demanded of labor is greater than the quantity supplied for labor. Thus, the equilibrium wage rate is essential to maintain stability in the labor market.The equilibrium wage rate is determined by the forces of demand and supply.
The demand for labor arises from the demand for goods and services that labor produces. The supply of labor arises from the willingness of people to work at a particular wage rate. The equilibrium wage rate is the wage rate where the quantity of labor demanded is equal to the quantity of labor supplied in the market.Therefore, excess labor supply in the market occurs when the wage rate is above the equilibrium level.
For more such questions on labor
https://brainly.com/question/29522683
#SPJ8
When an investor is not interested in owning their own business, why do they need to understand entrepreneurship?
Understanding entrepreneurship is important for investors, as it helps them evaluate investment opportunities and make informed decisions.
Why an Investor Need to Understand Entrepreneurship?Even if an investor is not interested in owning their own business, understanding entrepreneurship is still essential. It allows investors to assess the potential of entrepreneurial ventures they may invest in, evaluate the skills and capabilities of entrepreneurs, and make informed investment decisions.
Understanding entrepreneurship helps investors navigate the business landscape, identify innovative and profitable opportunities, and comprehend the risks and challenges associated with entrepreneurial ventures, thereby maximizing their chances of making successful investments.
Learn more about entrepreneurship on:
https://brainly.com/question/1027717
#SPJ1