Companies create a marketing strategy A. "to identify the customers most likely to buy the product and to decide what information to share and how to share it".
What is Marketing Strategy?A company's marketing strategy is designed to reach and engage the target audience, i.e. the customers most likely to buy the product. To do this, the company needs to understand their needs, wants, and preferences and develop a message that resonates with them.
The marketing strategy also determines the channels through which the message will be communicated, such as advertising, public relations, social media, etc.
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