The Maturity stage of the product life cycle is when differentiation for your product to appeal to more market segments occurs most frequently.
What stage of the product life cycle is maturity?Sales decline during the mature period, a sign that the market has started to become saturated. During this phase of the product life cycle, price also starts to become competitive. The profit margins become slimmer as a result.
What traits define the mature phase?The primary attribute of the mature stage is that sales volumes are still increasing but more slowly. The growth in sales volume will increase more slowly as the mature gets closer to its finish. Additionally fiercer competition exists for customers and market share.
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