In the context of examining the performance of promotional programs, marketing researchers must?

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Answer 1

In the context of examining the performance of promotional programs, marketing researchers must develop meaningful metrics to measure the return on advertising dollars spent and then gather the data for those metrics

Marketing research doesn't quite make decisions or guarantee success." Marketing managers could very well seek guidance from marketing research specialists, and it is critical that research reports specify alternative courses of action and, where possible, the probability of success of these alternatives. However, marketing managers, not researchers, make the final marketing decision. The second situation, that marketing research does not bring success, is simply an acknowledgement of the context in which marketing occurs.

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Related Questions

The only way to improve your credit score is to pay off your entire balance every month. True or false?.

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This statement is false. There is not only one way to improve one’s credit score. Many other resolutions can come along that will increase credit scores, but paying off the entire balance every month is not the universal solution.

What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer? group of answer choices

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Customer satisfaction is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer.

Customer satisfaction is a marketing term that is frequently used. It is a measure of how well a company's products and services meet or exceed customer expectations. "The number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customers play an important role in keeping a product or service relevant; therefore, it is in the best interests of the business to ensure customer satisfaction and build customer loyalty.

Customer satisfaction is important because it allows you to solve problems, prevent churn, and identify satisfied customers who can become advocates and evangelists for your company. It is a critical step in the process of establishing customer loyalty, delighting customers, and generating positive word-of-mouth.

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What+must+be+the+beta+of+a+portfolio+with+e(rp)+=+21%,+if+rf+=+3%+and+e(rm)+=+12%?+(do+not+round+intermediate+calculations.+round+your+answer+to+2+decimal+places.)

Answers

The beta of the portfolio is 1.5.

How to calculate the beta portfolio?

We will use the capital asset pricing model.

According to this, the expected return on an asset is:

Expected return = risk free rate + beta * (market return - risk free rate)

In this question, we are given:

Return, [tex]r_f=5 \%[/tex]

Market return,  [tex]E_r_m=15\%[/tex],

Portfolio expected return, [tex]E_r_P=21.50\%[/tex]

Applying the CAPM:

beta = (21.50% - 5%) / (16% - 5%)

beta = 1.5

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How accounting transactions are recorded will vary depending on the entity perspective taken. This statement is.

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This statement is True.

What are Accounting Transactions? Any business activities that have an impact on the financial statements and status of the organization are considered accounting transactions. Essentially, an accounting transaction is any exchange of money. To keep track of their money, businesses record these transactions in a variety of methods, such as spreadsheets or invoices.External transactions and Internal transactions are the two different types of accounting transactions based on institutional relationships.The double-entry technique of bookkeeping is a method for recording accounting transactions where each entry to one account requires an opposing input to a different account, providing balanced journal entries. A debit and a credit are the two equal and equivalent sides of a double-sided journal entry. It will make sure that total debits and total credit are always equal.

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At the break-even point of 2000 units, variable costs are $50000, and fixed costs are $35000. how much is the selling price per unit?
a. $25.00
b. $17.50
c. $7.50
d. $42.50

Answers

The correct answer is (D)42.5$

First, we have to calculate the total break even sales produced, by adding total fixed costs and variable costs.

Break even sales = $50000+ $35000

                              =85,000$

Now. We calculate selling price per unit by the formula,

Selling price per unit = Total break even sales /no. of units at break even point.

Selling price per unit= 85000/2000

Selling price per unit is 42.5$

Thus, the selling price was calculated and found to be 42.5$.

The break-even point refers to the point at which total cost and total revenue are equal. This can be a helpful tool for existing firms in examining costs and estimating earnings they’ll earn at various sales volumes, as well as to demonstrate their ability for recovery in the event of destructive scenarios.

Many investors want to know when the return may expected on their investment. This is due to the fact that some businesses may take years before becoming profitable, frequently losing money in the initial months or years before achieving break-even. Break-even point is crucial in any company plan given to a potential investor because of this.

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What are the characteristics of firms with higher entrepreneurial intensity? how can they be achieved?

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Proactive inventors and are not averse to taking calculated risks.

They look for ways to cut bureaucracy

Bureaucracy is a phrase used to describe a sophisticated organisation with nested rules and procedures. Decision-making is slowed down by the systems and procedures that have been successfully implemented. They are made to keep the organisation under control and uniform. Governments and major organisations, including corporations, frequently adopt bureaucratic procedures. In order to administer the organization's laws and regulations, a bureaucracy is essential. It is easy to criticise bureaucratic procedures because they are rife with duplication, arbitrary decisions, and inefficiency. Frequently, negative connotations are attached to words like "bureaucrat," "bureaucratic," and "bureaucracy." For instance, using the phrase bureaucratic means that processes are prioritised over effectiveness whereas using the term bureaucrat denotes that someone is a government employee.

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The payroll officer recorded wages for the month as a debit to the sales account rather than as a debit to wages expense. this error will result in:_________

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The payroll officer debited the Sales account rather than the Wages Expense account while recording the wages for the month. This mistake will lead to: exaggerated costs near the conclusion of the time period no impact on the period's profit c. An overestimation of the period's earnings Liabilities towards the conclusion of the period were underestimated by OD.

what is a sales account?Records of all sales transactions are kept in a sales account. Cash and credit sales are included in this.Following that, the account total is combined with the sales returns and allowances account to get the net sales amount that appears at the top of the income statement.A current client may also be included in the definition of a sales account. It is recognised as a sales account if sales are made to a customer.The Nominal Account for Sales is.Because the journal entry's opposite, which is often a debit to the cash or accounts receivable account, is a credit, sales are recorded as a credit. In essence, a debit raises one of the asset accounts, and a credit increases shareholders' equity.

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Starting at the equilibrium point, if the government imposes a price ceiling of $10, consumer surplus will then be given by the area ____

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Starting at the equilibrium point, if the government imposes a price ceiling of $10, consumer surplus will then be given by the area A+B.

A surplus is the amount of an asset or useful resource that is unused. as instance, a stock surplus occurs whilst there is unsold inventory. A financial surplus takes place whilst there are more earnings than costs. A monetary surplus has two kinds, consumer and manufacturer.

Surplus is used to describe something that is greater or this is greater than is needed. Few people have massive sums of surplus coins.

Surplus is the amount by using which your earnings are more than your spending. The deficit is the amount by the way which your spending is extra than your earnings.

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A company paid $200 cash for cleaning services. the proper journal entry would involve?

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The proper journal entry would involve an invoice.

What is an invoice?A commercial document known by the names invoice, bill, or tab is one that a seller issues to a buyer in connection with a sale transaction.Typically, an invoice will include payment terms. In addition to offering a discount if paid in full before the due date, these documents may provide that the buyer has a maximum number of days to make payment. The items or services specified on the invoice may have already been paid for by the buyer. Some sellers clearly indicate in huge, capital letters on an invoice if it has already been paid in order to eliminate ambiguity and the ensuing needless contacts from buyers to sellers.

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The challenge solution says that a gas tax is roughly equally shared by consumers and firms in the long run. what can you say about the elasticities of supply and demand?

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It indicates that the elasticity of demand is equal to the elasticity of supply.

When the demand for a good is more elastic than the supply of the good, then the producers bear a greater tax burden than the consumers. When the elasticity of supply is greater than the elasticity of demand, then the consumers bear a greater proportion of the tax burden than the producers. So if the consumers and producers are bearing the tax burden equally, then it indicates that the elasticity of demand is equal to the elasticity of supply.

What is Elasticity of Demand?

Price elasticity of demand may be a estimation of the alter within the utilization of a product in relation to a alter in its cost.

Economists utilize cost versatility to get it how supply and request for a product alter when its cost changes.  supply moreover has an elasticity, known as price flexibility of supply. Cost elasticity of supply refers to the relationship between alter in supply and alter in price. It’s calculated by dividing the rate alter in quantity provided by the rate change in cost. Together, the two elasticities combine to decide what goods are created at what prices.

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In its 1st year of business, eel electric purchased $1,000 of supplies on account. During the year, it paid $700 of the amount it owed for supplies. At the end of the year, it had $200 of supplies remaining. What is supplies expense on the income statement equal?.

Answers

Which equals the cost of inventory on the income statement is $800.

The income statement is a company's financial report made by a particular financial sector. The contents of this report are income data as well as expenses borne by the company. Usually, this report is made to explain the company's financial condition at a certain period. Therefore, most reports are done at the end of the year or the end of the month, according to the provisions of the company.

With this financial report, superiors can find out the current financial condition of the company. So that the report can be used as a basis for evaluation for next policy steps. Based on the definition above, this report is a complete financial report prepared by a financial officer or bookkeeper at the company which will later be used as a means of evaluating superior policies for a certain period.

From this conclusion, it can be stated that this financial report must be prepared properly. If there is an error in writing numbers, of course the policy direction in the future is also wrong. Because the loss could be more than the profit achieved by the company.

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The beginning balance in lucre's cash account was $1,200. during the month, lucre borrowed $5,000 cash from last national bank and paid a supplier $500. the balance in lucre's cash account is now a:______-

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Lucre's cash account had a starting balance of $1,200. Lucre paid a supplier $500 and borrowed $5,000 from the last national bank during the month. There is currently a debit of $5,700 in lucre's cash account.

Beginning balance $1200

Add: Credits                 $500

Less: Debits                $5000

By adding the credits, debits and beginning balance and subtract the borrow:

Ending balance of Notes Payable $5700

Any securities transactions must be paid in full from monies in the account at the time of settlement if the account is a cash one with a brokerage company. Thus, with this form of account, short selling and buying on margin are prohibited. Cash accounts and margin purchases of securities are governed by Regulation T of the Federal Reserve. Investors have two business days to provide security under this regulation.

A ledger in which all cash transactions are documented is referred to as a cash account or cash book in accounting. The cash account contains both the cash receipts and payments journals.

Any transaction on a cash account must be paid in full with sufficient funds on the settlement date. Cash accounts are a form of brokerage account.

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If a person spends $15 a week on coffee (assume $750 a year), what would be the future value of that amount over 10 years if the funds were deposited in an account earning 3 percent?

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$750 x 11.464 = $8,598 Calculating the Potential Future Value of Savings.

The value of a current asset at some point in the future based on an assumed rate of growth is known as future value (FV). For investors and financial planners, the future value is crucial because they use it to predict how much an investment made today will be worth in the future.

The goal is to account for the time value of money over the given time period in the present value of a sum of money. If the interest rate is 10% and the present value is $1, then the future value of that dollar will be $1.10. The mix of stocks, bonds, and other investments in your portfolio can be determined using future value as well.

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Why is management needed in organizations?
a. to create change
b. to develop a vision
c. to keep aligned with the environment
d. to influence behavior without coercion
e. to achieve orderly results

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To achieve orderly results, It aids in the achievement of group goals by arranging the factors of production, assembling and organizing the resources, and integrating the resources in an efficient manner to achieve goals. It focuses group efforts on achieving predetermined goals.

What exactly is management, and why is it so important?Management is a comprehensive function that includes planning, organizing, forecasting, coordinating, leading, controlling, and motivating others to achieve specific goals. Management is the body that makes and enforces rules. Effective management contributes to the use of emerging technologies and the improvement of workplaces. It also assists organizations in achieving their objectives, making better decisions, being more efficient, and earning more profit. Thus, management is essential in any organization because it coordinates personnel activities. The coordination and organization of business activities is referred to as business management. Business managers oversee operations and assist employees in reaching peak productivity. A business manager may also supervise or train new employees, as well as assist a company in meeting its operational and financial goals.

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How+long,+to+the+nearest+year,+will+it+take+me+to+become+a+millionaire+if+i+invest+$3,000+at+11%+interest+compounded+continuously?

Answers

formula:  A = Pe^(rt)

A = final amount = 1,000,000

P = initial amount = 3,000

e = 2.718...

r = rate (as a decimal) = 0.11

So, 1000000 = 3000 · e ^ (0.11 x t)    

e ^ (0.11 x t) = 333.33

ln [e ^ (0.11 x t)] = ln (333.33)

⇒0.11 x t = 5.809 ⇒ t = 5.809/0.11 = 52.8 years

What is Compound Interest?

The compound interest formula is used to calculate compound interest, sometimes known as "interest on interest". A = P (1 + r/n)nt, where P is the principal balance, r is the interest rate, n is the number of times interest is compounded per time period, and t is the total number of time periods, is the formula for compound interest.

Compound interest refers to the idea that interest is added back to the principal amount so that interest can be earned on the interest that has already accumulated during the subsequent compounding period.

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During his presidency, donald trump's many tweets, campaign-style rallies, and social media advertising were all part of his use of a _____ strategy.

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During his presidency, Donald trump's many tweets, campaign-style rallies, and social media advertising were all part of his use of a permanent campaign strategy.

What is a Permanent Campaign Strategy?

A notion and expression from political science is a "permanent campaign." The idea of a permanent campaign also characterizes how recent presidents have prioritized electoral issues throughout their terms in office, blurring the lines between their time spent governing and their time spent campaigning.

Politicians have been making decisions more often with voter approval as a factor in mind, according to political analysts who support the idea that recent presidencies have been significantly influenced by a constant campaign.

The increase in presidential fundraising is seen by political experts as a sign of the ongoing campaign.

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In its 1st year of business, eel electric purchased $1,000 of supplies on account. During the year, it paid $700 of the amount it owed for supplies. At the end of the year, it had $200 of supplies remaining. What is supplies expense on the income statement equal?.

Answers

$800  is supplies expense on the income statement equal.

Income is cash that a person or commercial enterprise gets in change for supplying exertions, generating an amazing service, or investing capital. individuals commonly earn income thru wages or revenue, while agencies earn income from selling goods or services above the price of manufacturing.

As a result, rent, wages, hobbies, and earnings include the income of the family. The firms utilize the elements of manufacturing and bring goods and services that are sold to the family sectors. The money that the family sectors pay for those items and offerings accommodates the earnings of the corporate sector.

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Gordon has built a lucrative small business by purchasing inexpensive kitchen gadgets from a variety of companies in china and the far east and selling them at his booth in a popular flea market. This is an example of​ ________.

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Gordon has built a lucrative small business by purchasing inexpensive kitchen gadgets from a companies in china and the far- east and selling them at his booth in a popular flea market. This is an example of importing

A country's export is its Importing into the country it is sending. Import and export are the two financial transactions that best represent global trade. By way of import quotas and instructions from the customs authorities, the amount of commodities that can be imported and exported in international trade is restricted. A tariff may be imposed on the commodities by the nations in charge of their import and export. Trade agreements between the importing and exporting jurisdictions also control the import and export of goods.

What steps comprise the importation process?

Bringing something into the country from another requires it to pass through customs first, which is what importation implies. Customs officers oversee import trade. They are in charge of collecting taxes and duties in addition to regulating the movement of goods.

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Find+the+equivalent+taxable+yield+of+a+short-term+municipal+bond+currently+offering+yields+of+6%+for+tax+brackets+of+(a)+zero,+(b)+10%,+(c)+20%,+and+(d)+30%.

Answers

The equivalent taxable yield of a short-term municipal bond currently offering yields of 6% for tax brackets of zero.

What Do Municipal Bonds Do?

Municipal bonds, or "minis," are bonds issued by states, cities, counties, and other government agencies to raise funds to build roads, schools, and various other community projects.

Are municipal bonds a good investment?

Investing in municipal bonds is a great way to preserve capital while earning interest. Most of them are exempt from federal taxes, and some are tax-exempt at the state and local levels. 1 Municipal bonds, also known as “minis,” help build infrastructure in your area.

How do municipal bonds work?

Municipal bonds are structured like standard bond investments with a coupon payment and a one-off payment at maturity. Municipal bonds funds pay regulated distributions to investors from coupon payments and capital gains. Distributions are declared at the Fund's discretion.

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The management activity that involves determining the extent to which the organization keeps on track of achieving goals is:____.
a. coordinating.
b. evaluating.
c. planning.
d. controlling.

Answers

The management activity that involves determining the extent to which the organization keeps on track of achieving goals is controlling.

Operations management is the process of documenting everything an employee does in a typical day, in order of completion, while properly labeling their activities. Tracking individual employee performance in a typical day becomes increasingly complex as organizations grow, both internally and externally (increasing number of employees, increased responsibilities) multiple locations, and remote workers). The operations management system creates an easily accessible format for tracking employee and employer performance.

A functional business management environment that focuses on precise task definition. The idea of ​​operations management comes from the belief that in individual and group organizations of workers, every action is linked to a higher level of information, so task-appropriate labeling is an essential part of the recording process. A task is associated with a project, and this project is associated with a higher topic level, such as a customer, service, or general category.

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In _____, the hr manager attempts to determine the supply of and demand for various types of human resources to predict areas within the organization where there will be labor shortages or surpluses.

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In forecasting the HR manager attempts to determine the supply of and demand for various types of human resources to predict areas within the organization where there will be labor shortages or surpluses.

What is forecasting?

Small business owners does forecasting and it refers to the process of looking into the market trends, present and past data to predict the company's financial performance in future.

It also enables them to gauge the revenue that will be potentially earned in a particular period of time and then plan their expenses accordingly.

Businesses utilize forecasting to determine how to allocate their budgets or plan for anticipated expenses for an upcoming period of time.

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A+seller+of+a+property,+listed+at+$200,000,+accepted+a+90%+offer.+the+home+appraised+at+$185,000+and+the+buyers+obtained+a+loan+for+85%+for+30+years+at+5%+interest.+what+is+the+first+month's+interest?

Answers

The dollar amount for the first month's interest would be $153000 * (5/12) % = $637.50

How to calculate the interest amount?

Sale price =[tex]200000 \times 0.9 = 180000[/tex]

Appraised price is $185000 is higher than

Sale price, so the bank approves the loan

Buyer's loan covers 85% of the sale price

Loan's principal =[tex]180000 \times 0.85 = 153000[/tex]

Annual interest = 5%

Time = 12 months in a year

Monthly interest = [tex]\frac{5}{12}[/tex]%

The dollar amount for the first month's interest would be $153000 * (5/12) % = $637.50

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What are the savings (in distance traveled) compared to delivering directly from the dc to each customer?

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International studies of the relationship between gdp per person and quality of life measures such as life expectancy and literacy rates show that larger gdp per person is associated with.

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International studies of the relationship between GDP per person and measures of quality of life such as life expectancy and literacy rates show that greater GDP per person is associated with a longer life expectancy and a higher percentage of the population being literate.

Countries with high literacy rates usually have high GDP per capita. Countries with low GDP often have lower literacy rates because people in those countries have less access to education, and children often have to work to help support their families.

Richer successful countries tend to have higher literacy rates and it is believed that their wealth is due to how educated and well-spoken they are. Many recent studies show that a country's wealth is almost directly related to a region's literacy rate. Literacy is the ability to read and write.

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A bond is listed in a newspaper at a bid of 103.2922. this quote should be interpreted to mean:______.

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A bond is listed in a newspaper at a bid of 103.2922. this quote should be interpreted to mean: bond at a price equal to 103.2922 percent of face value

What is the meaning bond quoted values in newspaper?

The value quote in the newspaper indicates the price of the bond , selling in the market , as a percentage of its face value, which is usually $1000 for corporate bonds.

In other words, the bid of of 103.2922, means that the bond price currently is of 103.2922% of its face value of $1000, in essence, we can determine the bond price based on the bid quote and the face  value as shown below:

bond price=bid quote*face value

bid quote=103.2922%

face value=$1000

bond price=103.2922%*$1000

bond price=$1,032.92

In other words, the bond price is quoted as 103.2922 has a market price per bond of $1,032.92

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If+sales+are+$820,000,+variable+costs+are+55%+of+sales,+and+operating+income+is+$260,000,+what+is+the+contribution+margin+ratio?

Answers

Contribution Margin = Sales -Variable Cost

⇒CM=820,000−820,000×0.55

⇒CM=369,000

Contribution Margin Ratio = Contribution Margin / Sales

⇒Contribution Margin Ratio = 369,000÷820,000=0.45

In percentage, 0.45×100

=45%

What is the Contribution Margin Ratio?The ratio of contribution margin to net sales is known as the contribution margin ratio (CM ratio). It details the portion of sales revenue that can be used to pay fixed costs and make a profit.Contribution margin, or the marginal profit per unit sold, is a helpful metric in carrying out various computations and can be used as a gauge of operating leverage in cost-volume-profit analysis, a type of management accounting. The labor-intensive service sector typically has low contribution margins, whereas the capital-intensive industrial sector typically has high contribution margins.

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How+much+would+$5,000+due+in+25+years+be+worth+today+if+the+discount+rate+were+5.5%?
a. $1,067.95
b. $1,124.16
c. $1,183.33
d. $1,245.61
e. $1,311.17

Answers

The correct option for depreciation is (d) $1,245.61

Given,

5000 after 25 year at 5.5% discount rate amounts to $1,245.61

X = 5000 (1-5.5/100)^25

  = 5000 (94.5/100)^25

  = 1215.61

What is depreciation rate?

Depreciation is the systematic distribution of an asset's depreciable value over the course of its useful life. The cost of an asset, or another amount substituted for cost, less its residual value, is the asset's depreciable amount.

Subtract the asset's cost from its salvage value (what you anticipate it will be worth at the end of its useful life) to determine depreciation using the straight-line method. The result is the depreciable basis, or the amount that may be written off. Subtract this sum from the asset's useful life in years.

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Daphne contracts with speedy builders inc. To construct a six-foot fence around her yard. Daphne’s neighbor rando is delighted because daphne’s fence will border the north side of his property. This means he can enclose the rest of his property for a much lower price. Before construction begins, however, speedy builders receives an offer for another, more lucrative project, and refuses to perform the contract with daphne. Who can sue speedy builders for breach of contract?.

Answers

If previously there was a letter of agreement, then Daphne can sue the builder quickly for violating the agreement. but if there is no written agreement then Daphne cannot sue the builder quickly.

An employment agreement or work contract is an agreement made by a worker with a company which is carried out orally or in writing. Usually, the employment contract is valid for a certain time or an indefinite time. The things discussed in it are, terms of work, rights and obligations.

A valid employment contract must meet the following criteria and requirements.There are Workers and EmployersWork Implementation InformationSpecific Time InformationNumber of Wages ReceivedMutual agreementAuthority InformationHave Objects Clearly OrganizedMust be in accordance with the Law

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Ceteris paribus, if the average income of americans increases, how will demand for an inferior good be affected?

Answers

A shift of the demand curve can be seen when a Ceteris paribus,take place and the average income of Americans increases

What factors affect demand ?

The quantity of a product that a buyer is willing and able to buy at each price is what we referred to as demand. That implies that there are at least two more factors besides price that influence demand.

According to what economists refer to as tastes and preferences, being willing to buy implies a desire. You won't purchase something if you don't need it or want it. Income is suggested to be crucial by the ability to purchase. Due to their higher incomes, professors can typically afford better housing and transportation than students.

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Which category of roles does sara the store manager use when she makes up the weekly schedule for her employees?

Answers

The category of roles does sara the store manager use when she makes up the weekly schedule for her employees is Directive Decisional.

what is the mean of Directive Decisional?

The directive decision is only an instruction to follow, and whomever issued it is responsible for its accomplishment or failure. Positive aspects of directed decision-making include speed, universal understanding of ownership, and minimal input requirements.

The drawbacks are that it excludes people, prevents them from learning, and prevents them from having ownership beyond execution. Furthermore, when practised excessively, it encourages dependent behaviour.

Dependent conduct

When others feel obligated to ask you for every response, this situation is present. Children, for instance, are reliant because they lack the maturity or life experience to choose the things that would ensure their survival. If you let a three-year-old determine his or her own nutritional needs, for instance, the youngster may select cake for three of the daily meals. When kids reach adolescence and have some life experience, they frequently want for freedom. If kids aren't allowed that freedom, they rebel, and as many parents are aware, it makes the process more difficult and time-consuming. measurable benefits of child parenting. It has the effect of treating adults like toddlers when directed decision making is implemented as the main method in an organization. If left alone for a long enough period of time, they will unavoidably either revolt (leave) or mature into audience members who are incapable of making their own judgments.

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