Mary Brown has recently been appointed inventory manager of Quality Distributor Limited. She enters into dialogue with a supplier (manufacturer) of widgets to Quality and is informed that the organization is about to embark on a trade promotion which will include Quality and all of the other distributors within the supply chain.
i Briefly analyze three (3) goals (from the manufacturer’s perspective) of following through with this trade promotion.ii Discuss two options which are available to the retailer (Quality Distributor) in response to this trade promotion. (2 marks)

Answers

Answer 1

Answer:

i) Three goals of the trade promotion from the manufacturer's perspective:

1. Increase sales volume: One of the primary goals of a trade promotion is to boost sales volume. By offering incentives such as discounts, rebates, or other special deals, the manufacturer aims to encourage distributors and retailers to purchase more of their products, leading to increased revenue and market share.

2. Strengthen relationships with distributors and retailers: Trade promotions can help manufacturers strengthen their relationships with distributors and retailers by demonstrating their commitment to supporting their partners' businesses. By offering attractive promotions, manufacturers can show that they value their partners and are willing to invest in their mutual success.

3. Enhance brand visibility and awareness: Trade promotions can also help manufacturers increase their brand visibility and awareness among consumers. By offering special deals or incentives, manufacturers can encourage distributors and retailers to prominently display and promote their products, leading to increased consumer exposure and interest.

ii) Two options available to the retailer (Quality Distributor) in response to this trade promotion:

Option 1: Pass on the Promotion Benefits to Customers

Quality Distributor can take advantage of the trade promotion by passing on the promotional benefits to their customers. This could include offering discounts, special offers, or bundled deals on the widgets. By doing so, Quality Distributor can attract more customers, increase sales, and improve customer satisfaction. This strategy can also help the retailer to clear out excess inventory and make room for new products.

Option 2: Invest in Marketing and Advertising

Another option for Quality Distributor is to use the trade promotion as an opportunity to invest in marketing and advertising efforts. This could involve creating promotional materials, such as banners, flyers, or online advertisements, to highlight the special offers on widgets. By increasing visibility and awareness of the promotion, Quality Distributor can attract more customers and boost sales. Additionally, this increased marketing effort can help to strengthen the retailer's brand image and build long-term customer loyalty.

Explanation:


Related Questions

Discuss the various music styles and twentieth-century techniques that Aaron Copland absorbed and used in his works. Name his two most famous works, describing the important musical features of them.

Answers

Aaron Copland absorbed and incorporated elements of several musical styles and techniques into his compositions:

• American folk styles, including blues, jazz, cowboy songs, and Native American melodies. Copland promoted an "American" sound and incorporated folk-like melodies and rhythms, especially in works like Appalachian Spring and Billy the Kid.

• Impressionism, including dreamy textures, ambiguous harmonies, and tone painting. Works like The Garden Party and Outdoors feature impressionistic elements.

• Blocked chords, open intervals, and pandiatonicism. Copland avoided traditional harmonic progressions and melodic cadences in favor of more dissonant, angular intervals and chords.

• Rhythmic drive and machine-like ostinatos. Short, repetitive melodic phrases and pounding rhythms give works like Organ Symphony a propulsive, mechanical quality.

• Modernist techniques like atonality, polyrhythms, and aleatoric passages. Especially in his later works, Copland incorporated more complex and dissonant modern styles.

Copland's two most famous works are Appalachian Spring and Rodeo.

• Appalachian Spring features folk-like themes, blocked chords, and tone painting to evoke images of spring and rural life. It's one of Copland's most exuberant andOptimistic works.

• Rodeo incorporates jazz rhythms, bluesy melodies, and folk song references to depict scenes of rodeo life. Dance movements like "Buckaroo Holiday" and "Corral Nocturne" showcase Copland's signature punchy, machine-like rhythms.

Rodeo and Appalachian Spring exemplify Copland's ability to combine diverse musical styles into a distinctive American idiom that was innovative yet accessible. They have become classics of the American orchestral repertoire.

1 Freedom of assembly implies freedom of
A. choice.
B. speech.
C. association.
D. the press.

Answers

Answer: C

Explanation: If you are able to assemble freely, that means you can associate with anyone you want. Hope this helps! :)

How does the Ugu District use various channels to communicate and spread its mission to members of the community, both on a local and non-local scale?​

Answers

Attached as a PDF file

For the average American, deductions on on tax retum include:

•charitable doantions
a trip to Vegas
office supplies

Answers

Answer:

answer is A

Explanation:

Charitable donations are a common deduction on tax returns for the average American. However, a trip to Vegas is not a valid deduction, and office supplies are only deductible if they are used for work purposes.

Ap Macro
The banking system in Country A has limited reserves, and the central bank of Country A has become concerned about a steep decline in investment spending.

(a) Identify an open market operation that Country A’s central bank is likely to implement to address the decline in investment spending.

(b) Draw a correctly labeled graph of the money market and show the effect of the central bank’s policy identified in part (a) on the nominal interest rate.

(c) Explain the effect of the change in the nominal interest rate shown in part (b) on aggregate demand in the short run.

(d) If the banking system in Country A instead had ample reserves rather than limited reserves, identify a policy action the central bank is likely to implement to address the decline in investment spending.

Answers

(a)Country A's central bank is likely to carry out an open market purchase procedure to abate the dive in investment expenditure.

What is the market graph?

(b)The money market graph would demonstrate growth in the money supply, relocating the demand curve for currency to the right, lessening the nominal interest rate.

(c)Diminishing the nominal interest rate would fuel up investment spending, generating aggregate demand to surge in the short term.

(d)In case that the banking system had sufficient reserves, the central bank may reduce the reserve necessity for banks, loosening additional funds for loaning and spurring investment expendiure.

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Before taking a typing course a candidate could type 16 words per minute. By the end of the course, the candidate was able to type 38 words per minute. Find the percent increase

Answers

Answer:

137.5%

Explanation:

V1 = speed of typing before joining the course = 16 words per minute.

V2 = speed of typing after end of the course = 38 words per minute.

The percentage increase in the typing speed is:

= ( V2 - V1 )/ V1 multiple by 100

= ( 38 - 16 )/ 16 multiple by 100

= 11/8 * 100

= 275/2

= 137.5%

What we consider a market has evolved over time, from an actual physical marketplace, such as a farmers market, to large stores and to Internet marketplaces such as eBay.

1.Discuss the main components necessary for a market to occur.

2.Discuss a market you have recently participated in, either professionally or personally. Why is it important for you to take part in this market, and what differentiates it from other markets?

Answers

Answer:

The concept of a market has evolved over time, from the traditional physical marketplace to large stores and now to online marketplaces. A market is a platform that brings together buyers and sellers to exchange goods or services at an agreed price. The main components necessary for a market to occur include:

1. Buyers and Sellers: A market cannot exist without buyers and sellers. Buyers are individuals or organizations that require goods or services, while sellers are individuals or organizations that offer goods or services for sale.

2. Products or Services: A market requires products or services that buyers are willing to purchase and sellers are willing to sell. These products or services can be physical goods like groceries or digital services like software development.

3. Price: The price of a product or service is the amount of money that buyers are willing to pay and sellers are willing to accept in exchange for the product or service.

4. Communication: Communication is essential in a market as it allows buyers and sellers to interact with each other, negotiate prices, and exchange information about products or services.

5. Rules and Regulations: Markets require rules and regulations to ensure fair trade practices, protect consumers, and prevent fraud.

One market that I have recently participated in is the stock market. As an investor, it is important for me to take part in this market as it provides an opportunity to invest my money in companies that I believe will grow over time. The stock market is different from other markets as it involves buying and selling shares of ownership in publicly traded companies rather than physical goods or services. The price of these shares fluctuates based on supply and demand, company performance, and economic conditions.

Your supervisor is proud that there have been very few mishaps while he has been in charge. He keeps a Mishap Statistics sign on the bulletin board. It indicates there have been 30 mishap-free days. However, you have heard about several mishaps in the past two weeks. You are curious about whether they were reported, since the sign hasn't changed.

Answers

To guarantee the safety of your workplace is not compromised, it's crucial to discuss with management any anomalies that exist between the sign and recent reports of accidents.

How to ensure safety

While there exists a possibility that not all mishaps have been reported, the equally probable explanation may be related to an outdated sign. Be sure to communicate these reservations as this will aid in the recognition and remediation of potential issues while updating the signage to more accurately reflect reality.

Remember, taking precautionary measures remains prudent when discussing work-related safety concerns making it necessary for one to speak up.

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