When the survey found that customers rate the company's products as below average, this is an example of Gap 2 in the GAP model.
The Gaps model are used in the Service Delivery Process.
The Gaps model helps to understand customer satisfaction. The Gap model are divided in GAP 1, GAP 2, GAP 3, GAP 4 and GAP 5.The Gap 2 is one that deal with difference between the actual specification and management perception.Hence, when the survey found that customers rate the company's products as below average, this is an example of Gap 2 in the GAP model.
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Service providers like cable companies have tiered pricing and also charge their customers according to a schedule of fees. Sometimes customers are able to negotiate for a lower price by getting fees or service charges waived for a certain amount of time if they contact customer service and threaten to cancel their service. The flexibility on the part of service providers is an attempt to practice:_________
The flexibility on the part of service providers is an attempt to practice Perfect Price discrimination.
A Price discrimination is a pricing strategy that tends to charges consumers different prices for similar goods or services.
Here, because of the customer negotiate for a lower price with threat to cancel the service if not agreed encourages price discrimination because the firm will not want to lose customer.
Therefore, the flexibility on the part of service providers is an attempt to practice Perfect Price discrimination.
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