Answer:
11) Bandwagon (It references to an activity that is currently fashionable or popular and attracting increasing support.)
12) Loaded Words (Loaded language is rhetoric used to influence you by using words and phrases with strong connotations. It's often made vague to more effectively invoke an emotional response and/or exploit stereotypes)
13) Vague Generality (These are statements with multiple interpretations. These statements are used by politicians, advertisers, psychic readers and those of spiritual orders to grow and or manipulate the audience.)
14) Testimonial (It's testifying to someone's character and qualifications. Basically it refers/recommends someone who has a popular/good reputation to advertise their own product.)
15) Loaded Words (Again, trying to emotionally manipulate you into thinking that if you aren't part of the people who buy the dial watch, you are careless and irresponsible.)
16) Bandwagon (Again, it tells you that you don't want to be the loner/on the outside looking in to people who are in this 'club' they are advertising)
17) Testimonial (Again, this is using 'Jay Swift' as an example because the person is famous/has a big influence on people and if they use them then apparently you 'should' as well.)