briefly describe micromarketing and explain what weakness it shares
with mass media advertising.

Answers

Answer 1

Micromarketing is a type of advertising that focuses on appealing to a small, niche market. Micromarketing is the direct marketing of goods or services to a specific consumer base.

It has the following weakness with mass media advertisement:

It is more time consuming as in micromarketing you first have to identify the customer base and then target only themIt incurs higher costs as to target only specific audience traditional methods can't be used and it increases the costThere's always a possibility of targetting wrong audience or not able to identify the correct customer base which can result all the money and time invested to go in vain

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Related Questions

Which is the best description of authorized shares?

Answers

The best description of authorized shares is he total amount of shares that can be publicly traded.

What are shares?

Shares are refers as  common equity interest in a firm. Dividends from any earnings the business may make are payable to shareholders.

Authorised shares is refers as number of shares legally permitted  to offer to investors. It also helps to decide how many of  shares are available to issue to investors.

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As a student of Business Ethics and a managing director of a multinational company, discuss five (5) factors
you will consider in managing the multi-cultural and diversified workforce in Ghanaian business organizations.

Answers

Some factors to consider when managing a multicultural and diverse workforce are:

CommunicationEthicConflict managementLearningInclusionHow to manage a multicultural team?

It is essential that there are a series of policies and procedures that focus on organizational ethics, creating a culture that promotes diversity and individual values. The manager must be attentive to the needs of the teams, promoting learning and the inclusion of employees in organizational processes.

Therefore, a diverse culture can be beneficial for the exchange of experiences, learning and innovation.

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Managers will invest in Human Resource Management only if, human resource practices such as developing
staff, and communication will result in greater profits. Discuss.

Answers

Managers will invest in Human Resource Management only when it brings about greater profit to the organization.

What is human resources management?

It should be noted that human resources management simply means the efficient and effective management of people in an organization.

In this case, managers will invest in Human Resource Management only when it brings about greater profit to the organization. This can be done through the training of the employees, etc.

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How much money can an employer deduct if you accidentally damage or destroy something while working?

Answers

Answer:

The cost of the item that was destroyed.

What are the main purposes of regulatory policies? Check all that apply.
Oto protect constitutional rights, safety, and fairness
Oto give producers an advantage over consumers in order to protect profits
to ensure that property rights are protected
to create regulation in a mixed-market economy only when needed
to allow producers and consumers to interact freely with no government interference

Answers

The main purposes of regulatory policies are:

A. To protect constitutional rights, safety, and fairness.

C. To protect profits to ensure that property rights are protected.

D. To create regulation in a mixed-market economy only when needed.

What are regulatory policies?

Governments create regulatory policies to put rules and limitations on particular actions or behaviors. Regulation is a notion in governance as well as a set of regulating norms.

Regulatory measures include, for instance, removing lead from gasoline, setting worker minimum salaries, and mandating airbags in all automobiles.

Thus, options a, c and D are correct regarding the purpose of regulatory purpose.

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which of the following statements accurately describes a quality performance feedback session? a. supervisors must establish mutual trust and be vulnerable to challenges from the employee. b. it will not create stress for supervisors or employees. c. supervisors should begin the session with negative feedback to get it out of the way early. d. critical feedback is unnecessary and should be avoided.

Answers

Option A, in which supervisors must build mutual trust and be open to employee challenges, is the appropriate response to this.

What is feedback?

When a system's outputs are used again as inputs in a cause-and-effect circuit or loop, this is known as feedback. The system is said to feed back on itself in this case.

Educator, Sponsor, Coach, Counselor, and Director are the five primary supervisory responsibilities.

Hence, option A is correct.

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What employment positions at a hotel can also be found in almost any business?

Answers

Answer:

Manager

Assistant Manager

Janitor

Support Staff :))?

Explanation:

_______ is a type of a multinational corporation that centralizes its management and other decisions in the home country.



a.
Multidomestic Corporation


b.
Multinational Corporation



c.
All of the above


d.
Global economy

Answers

Answer: Global Company

Explanation:

A Global Company is a type of multinational corporation that centralizes its management and other decisions in the home country.

None of these answers are correct. However, I will assume you accidentally wrote "global economy" instead of "global company" because global company is actually the answer.

S
Alaskan Fisheries, Incorporated, processes salmon for various distributors and it uses the weighted-average meth-
costing system. The company has two processing departments-Cleaning and Packing. Data relating to pounds of
in the Cleaning Department during July are presented below:
Work in process inventory, July 1
Work in process inventory, July 31
Pounds of
Salmon
31,000
19,000
Equivalent units of production
Percent Completed
Labor and
Materials
Materials. Overhead
100%
100%
A total of 460,000 pounds of salmon were started into processing during July. All materials are added at the begin
in the Cleaning Department.
Required:
Compute the Cleaning Department's equivalent units of production for materials and for labor and overhead in the
59%
80%
Labor and
Overhead

Answers

The equivalent unit of production for materials would be 5,10,000 and  for labor & overhead would be 4,93,490.

What is an equivalent unit of production?

An equivalent unit of production is the amount of work done by a manufacturer on the units of output that are partially completed at the end of an accounting period.

Solution:-

                                                    Material                      Labor & overhead

Work in process, July 1            

31,000* 100%                                 31,000

31,000* 59%                                                                             18,290

Units started and completed      460,000                          460,000

Work in process, July 31                

19,000* 100%                                   19,000

19,000* 80%                                                                               15,200

Equivalent unit of production   5,10,000                           4,93,490    

For calculating equivalent unit of production, multiply the number of physical items by the percentage of the work done on them.

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Read the “Did United Sacrifice a Customer’s Well-Being to Its Own Needs” example on p. 82 in Ch. 3 of Management: A Practical Introduction. In your response:

Discuss whether you feel that this is how businesses view their customers.
Examine whether an airline’s need to staff or cancel a flight is more important than passengers’ needs to travel to their destinations.
Explain what may happen if an airline makes a poor choice, as in Dr. Dao’s case, that affects its external stakeholders by jeopardizing its stock price.

Answers

1. Some of the big organizations look at their customers differently by keeping their needs first and then the needs of the customers.

2. It is the worst situation to cancel the flight than to lose the few customers.

3. Many of the customers have declined travelling in the airlines as because of the viral video.

What is customer?

Customer refers to the person who fulfills is needs and desires through the purchase of the product.

The majority of businesses do not view their clients in this manner, but I believe that some large organizations and corporations do.  

The flight cancellation is the worst situation than losing the few customers as it degrades the reputation of the company. Even if all of the demands of the paying customers must come first, the airline generally considers its profitability.

Yes, a significant number of United's regular customers have begun to decline to fly with United any longer as a result of the viral video, which depicts what many people perceive to be abuse.

Thus decline in the customer base led to the drop of the stocks which ultimately resulted negatively affects all shareholders.

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Clarifying Culture: Did Johnson clarify his values and the company’s values in his apology and with his subsequent actions? Did Johnson’s apology and follow-up actions uphold Starbucks’ mission and core values? Did he identify gaps between stated and actual values? Did Johnson’s apology help Starbucks employees figure out if their personal values align with the company’s?

Answers

With the apology of Mr. Johnson, he showed that the actions of the police were wrong and did not reflect company values.

What are Company Values?

This refers to the set of ethics that a company has and abides by that helps them keep discipline among staff and achieve their set goals.

Hence, we can see that from the complete information, there is a scandal at Starbucks where two black men have led away from the premises because of their race.

The CEO of Starbucks, Mr. Kevin Johnson immediately apologized and stated that the action was unfortunate and did not in any way reflect the company values of Starbucks as everyone was welcome.

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Guji company had the following amounts of assets and liabilities at the beginning and end of last year:
Assets Liabilities
Beginning of the year………………Br.75,000 Br. 30,000
End of the year….……………………120,000 46,000
Determine the net income or net loss of Guji for the year under each of the following unrelated assumptions:
Owner made no additional investment and withdrew no amount during the year
Owner made no additional investment but withdrew Br.17,500 to pay for her personal expenses
Owner withdrew no amount during the year but made additional investment of Br. 32,500 cash.
Owner withdrew Br.17,500 and invested Br.25,000 cash during the year.​

Answers

$32300 is the net income of Guji for the year under each of the following unrelated assumptions.

Explanation:

Total assets=Total liabilities +Total equity

Beginning equity=(231,000-96500)=$134500

Ending equity=(262,000-78400)=$183600

Ending equity=Beginning equity+Issue of common stock+Net income-Dividends

183600=134500+23500+Net income-6700

Net income=(183600+6700-134500-23500)

=$32300.

Thus, $32300 is the net income.

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Argue why are Treasury bills a favorite place for financial managers to invest excess cash, as compared to other options? Your answer must be supported with examples and academic citations.

Answers

Treasury bills are a favorite place for financial managers to invest excess cash because of the sizable and vibrant market in which they are traded.

What are treasury bills?

Treasury bills are referred to as short-term securities issued by the government when they require cash. In comparison to their face value, bills are offered at a discount.

As a result, the investor can choose any term from one day to a year, literally defining the desired maturity. Maximum liquidity is offered by the "T-bill" market, which may take on practically any volume of activity.

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Question 1
Points out of 10.0
This year's revenue for your restaurant was
$105568. Your goal is a growth of 10% per
year. What is your revenue forecast for next
year? Round to the nearest cent.
Answer: for a restaurant

Answers

$116,124.80 dollars

On January 1, 2016, Flathound Properties received $22,800 from a tenant as rent for all of 2016. What journal entry would Flathound Properties make at the end of January 2016 to show that one month of service had been provided?

Answers

In order to show that one month of service has been provided, Flathound Properties should both Debit Deferred Revenue and Credit Revenue for $1,900.

What is the journal entry for a month of service?

The $22,800 is for the whole year so we need to find the monthly rent:

= 22,800 / 12

= $1,900

This amount will be credited to Revenue to show that Flathound Properties has earned it for rental services provided. It will also be debited to Deferred Revenue.

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What makes a good manager

Answers

Good mangers achieve hard-working, productive and effective workforces and they attract exceptional staff and they add to profits and reduce costs.

Consider a business in your neighborhood that you frequent and that you believe is particularly innovative in spite of the products or services themselves not being particularly high-tech. Using the definitions and notions from the text, explain what it is about the business and its operation that you believe makes it innovative?

Answers

The neighbourhood business that I consider really innovative is the local grocery store and the way they use marketing campaigns based on direct messaging using the social media platform and also the flash discounts which they announce to increase sales and footfalls.
Ultimately innovativeness is about using novel
methods and techniques to address a problem
which is an old and existing one. So this grocery store tries to solve the old problem of increasing revenue and increasing customer satisfaction by:
-Leveraging social media
-Newer store designs and aesthetics associated with
the stores
-Innovative campaigns to invite customers

So basis these criteria, the grocery store is
innovative and inventive in its approach.



Please hit the thanks button :)

Follow on public Offer(FPO)
it is in primary market or secondary?

Answers

Answer:

Yes

Explanation:

Because I searched up

Describe the agencies that ensure properties abide by regulations.

Answers

The agencies that ensure properties abide by regulations are known as regulatory agencies.

What are regulatory agencies?

It should be noted that regulatory agencies are the independent governmental agencies that are established in order to set standards in a specific field.

In this case, the agencies that ensure properties abide by regulations are known as regulatory agencies.

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Advocates of small businesses often argue that they should receive special tax treatment. Assume that small businesses had to pay only half the Social Security tax that is imposed on large corporations. What effect would that have on production efficiency?

Answers

The effect that the tax will have on production efficiency is that it will lead to more production and revenue.

What is a tax?

It should be noted that a tax simply means a compulsory levy that's imposed on the citizens and businesses by the government.

In this case, the effect that the tax will have on production efficiency is that it will lead to more production and an increase in revenue.

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Firms are becoming ever more dependent upon electronic communication channels for many reasons, including: virtual employees, growth of project complexity, the global marketplace, and the fact that customers can now come from everywhere. Do you believe that high quality virtual presence (video, audio, shared documents, etc.) is becoming more important? Explain your answer.

Answers

Yes they are becoming more important because we are allowed to store more storage

operates a small grill on the boardwalk in Ocean City from April 1 through September 30 each year. During the busy season, Ranya needs regular deliveries of fresh ingredients that she uses to provide menu items to her customers. Ranya contracted with ABC LLP for the three times-weekly delivery of fresh vegetables including Romaine lettuce, Beefsteak tomatoes, and Vidalia onions (20 pounds of each for each delivery), starting on April 1 and finishing September 28. The contract provided that the service would cost Ranya $1,500 per week, payable on the first delivery each week that was scheduled for Mondays. The first delivery for the season did not arrive until April 2, and the order was missing Romaine lettuce. Ranya contacted ABC and they advised that they would deliver the missing lettuce on the next order that was scheduled for delivery on April 4. That delivery was also late, but this time, Ranya was missing the onions she needed (the ones delivered were spoiled). Expecting the problem to continue, Ranya contacted a different company to supply the vegetables she needed but the weekly cost for the replacement vendor is $2,000.

In 300-400 words, discuss: using UCC § 2-612, whether Ranya can terminate the agreement with ABC and whether ABC might be liable to Ranya for damages as of April 5.

Answers

Under Section 2 612 UCC, ABC might be liable to Ranya for damages as of April 5.

What is Section 2 612 UCC?

The Section 2 612 UCC is meant to explain the installment contract. When the buyer and the seller enters into the agreement of installment contract of the delivery of goods.  

The contract provides the right to the buyer for the reject of the contract for non-conforming installments.

As per the above scenario, Ranya can terminate the contract by not satisfied with the services of the company as the first delivery for the season did not arrived. Thus she can claim for the charges of the non completion of the delivery.

She can claim for late delivery, delivered items spoiled and missing of the items. Therefore, ABC might be liable to Ranya for damages.

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What is supply and demand?

Answers

Answer:

Supply and demand is an interection between the sellers of a product and the people who want to buy that product. Price is affected by supply and demand in a market. Supply and demand is affected by technology and working conditions.

Demand and supply can be graphed to calculate the best price for a product. The space where the 2 lines meet is the equilibrium price.

Assess critically the relevance of scientific management to present-day organizations. Illustrate your answer with reference to existing organization in your area To what extent is there anything positive to be said for bureaucratic structures? Select a large-scale organization of your choice and suggest ways in which it displays characteristics of a bureaucracy What are the main conclusions that can be drawn from the Hawthorne experiments? Discuss critically the relevance of these experiments for management and organizational behavior today Evaluate the application of the systems approach to the analysis of work organizations. Suggest an example of a work situation in which the systems approach might be appropriate​

Answers

Scientific management influences current organizations by emphasizing the rational organization of work and the need for employee selection and training.

What is scientific management?

It is a theory proposed by Taylor on the rationalization of work through the study of time, to generate greater optimization of spaces, movements and standardization in the organization, increasing the systematization of the processes that would generate the ease in the execution of the work, the reduction of time and waste.

Therefore, current organizations are influenced by scientific management due to the appreciation of human capital in the competitive environment, with the need for employee specialization and training to maintain innovation and market positioning.

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What's the key difference between term life insurance and straight-life insurance?
The value of a term life insurance policy may go up or down, but the value of a
straight-life insurance policy is always constant.
Term life insurance is cheaper than straight-life insurance, but it cannot be
renewed.
Term life insurance has no cash value at the end of the term it's bought for.
Term life insurance is generally more expensive than straight-life insurance, but
it generally offers much more.

Answers

The main difference between term life insurance and straight-life insurance is Term life insurance has no cash value at the end of the term it's bought for.

What is term life insurance?

This is a life insurance policy that allows you to cover our life for a period of time. It is often cheaper than the straight-life insurance policy.

Term life insurance has a drawback however which is that it has no cash value at the end of the term. The insurance company will simply take all the cash that one has paid and give nothing back.

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punishments help comfort your behavior right

Answers

Answer:

true isthe answer

A casino looking to employ someone to ensure that game procedures are followed and player disputes are resolved will need to hire
an exhibit manager
a gaming associate
a casino manager
a pit boss

Answers

A casino manager is responsible to look after gaming procedures and player disputes in a casino. Thus, the casino should hire a casino manager. Option C is the correct statement.

Who are called as casino managers?

Managers or gaming managers who are in charge of the daily control of the gaming area, and overseeing the operation of the casino are called as Casino managers. These managers administer policies, monitor the gaming area, and guarantee compliance with regulatory requirements.

Thus, A casino manager is responsible to look after gaming procedures and player disputes in a casino. the casino should hire a casino manager. Option C is the correct statement.

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Answer:

it is pit boss other dude wrong just took test

An Interest Only Strip holder benefits from _____ than expected prepayments, and a Principal Only Strip holder benefits from lower than expected _____.​

Answers

An Interest Only Strip holder benefits from higher interest rates than expected prepayments, and a Principal Only Strip holder benefits from lower than expected prepayments and interest rates.​

What is the difference between  Principal Only (PO) Strips and Interest Only (IO) Strips?

The holders of PO strips benefit when the investment period is cut short because they will only ever see the face value of their investment.

In order for the mortgage holders in the pool to continue making payments (including interest) on their current loan rather than attempting to refinance into a new one, they want to see interest rates at the same level or higher.

Therefore, A principal only strip holder benefits from lower than anticipated prepayments and interest rates, while an interest only strip holder benefits from higher interest rates than anticipated prepayments.

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The federal government has enacted laws which allow you to ______.
a.
Apply for credit cards without revealing personal information
b.
Establish a personal identity lockbox to protect your information
c.
Restrict the way your personal information is shared.
d.
None of the above

Answers

The federal government has enacted laws which allow to restrict the way your personal information is shared. Therefore option (C) is correct.

What is Federal Government?

Federal Government refers to the division of the power among the legislative, executive and judicial. The U.S. Constitution gives the Congress, President, and Federal courts specific powers.

The ability to limit the sharing of personal information is permitted under legislation that the federal government has passed. Therefore, choice (C) is the right one.

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reason to connect to the same file several time

Answers

Answer:

a file is a collection of related information stored to gather on some storage devices

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In which of the following scenarios are delivery and noise most likely the primary concerns of the speaker?a.Sheree has been asked to speak about social security to a mixed group of college students, business people, and senior citizens.b.Erin is giving a motivational speech to a very large group of high school students seated on bleachers in the schools gymnasium. c.Charles has been invited to Mrs. Delaneys classroom to speak to her elementary school children about fire safety. d.Ethan is giving a highly technical presentation on biomedical engineering involving several working models, computerized graphs, and video clips to a group of doctors, scientists, and engineers. In Walden, how is the excerpt from Spring mostly organized?It describes the order of events as winter turns to spring.It explains how the authors mood changes as spring arrives.It lists the benefits of the rebirth of nature in springtime.It compares the landscape in spring to the landscape in summer. Which would be a good use for an organic substance? Check all that apply. A. Electrical conductors B. Waterproof coatings C. Fuels such as gasoline D. Microchips E. Plastic storage containers A client with a spinal cord injury is diagnosed with neurogenic shock. What type of shock is this categorized as what's the central idea of the poem later life How does Homer identify Odysseus as the protagonist of the story? What oscar-winning film set in mexico shares its name with a variety of tomato?. During the nitrogen cycle, through which structure are nitrogen compounds first absorb into the plant?. A tiny red bird in a tree outside my window chirped while I practiced my flute solo for the winter concert.Which part of this sentence is a clause?"my flute solo""a tiny red bird""while I practiced""for the winter concert help me pls i dont understand it What is the first test you should do when checking the charging system? D. Have you ever been on a holiday trip or travelled to different places? Mention the hotspots, points of interest, etc. Share your experiences with your friends. D. Have you ever been on a holiday trip or travelled to different places ? Mention the hotspots , points of interest , etc. Share your experiences with your friends. Divide 140 in the ratio 2:5 Urgent algebra 2 help needed This year, druehl, inc. , will produce hot water heaters at its plant in delaware, in order to meet expected global demand. To accomplish this, each laborer at the plant will work hours per month. If the labor productivity at the plant is hot water heaters per labor hour, how many laborers are employed at the plant?. Is the point (11, 15) on the circle defined by (x-9) + (y-15) = 4?O YesO No In a group of 20 pupils, 3 play the flute only.6 play the piano only.6 play both instruments.A student is chosen at random.What is the probability the student plays neither instrument?Please answer in fractional form!! Select all that apply The four general accounting principles include: (Check all that apply). Multiple select question. going concern measurement expense recognition time period revenue recognition full disclosure business entity what are the efforts made by Nepal for peace Now that you have x - 8x 16 = 9 16, apply the square root property to the equation.