Social Studies High School

What percentage of customers trust online video ads as credible sources of buying information?
a) 68 percent
b) 57 percent
c) 17 percent
d) 29 percent
e) 48 percent
Question 10: Use this information for questions that refer to the World Tennis Ball (WTB) Company case.
World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the United States. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.
1) WTB sells its products through four regional distributors, who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.
2) American Tennis Ball (ATB) is a competitor that sells through two distributors—each with half the country. The distributors then sell through six sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores). ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.
3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.
National Tennis Ball's channel arrangement
Multiple Choice
a) is an example of intensive distribution.
b) relies on exclusive distribution.
c) illustrates a traditional channel system.
d) is called horizontal distribution.
e) is likely to be characterized by a high level of conflict between channel members.

Answers

Answer 1

1. NTB's channel arrangement is an example of exclusive distribution. Therefore option B.

3. 48% of customers trust online video ads as credible sources of buying information. This is according to a 2012 Nielsen survey.

What is the meaning of exclusive distribution?

Exclusive distribution is a type of distribution strategy in which a manufacturer grants a single retailer the exclusive right to sell its products in a specific geographic area.

This type of distribution strategy is often used for luxury goods or other products that are considered to be high-end or exclusive.

NTB's distribution strategy is designed to create a sense of exclusivity around its products. By limiting the availability of its products to a limited number of channel members, NTB is able to create a sense of demand for its products and to charge a premium price.

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Related Questions

What strategies did enslaved people employ to resist, revolt, and sustain their own independent communities and cultures? How did enslaved individuals use White southerners’ own philosophies—paternalism and Christianity, for example—to their advantage in these efforts

Answers

Enslaved people employed strategies such as escape, sabotage, and forming maroon communities to resist and revolt. They used white southerners' paternalism and Christianity to manipulate and navigate oppressive systems, gain limited freedoms, and preserve their cultural practices.

To navigate oppressive systems is to adeptly maneuver through intricate webs of power and oppression, seeking paths of resilience and liberation. It involves understanding the rules and mechanisms of oppression while strategically challenging and subverting them.

It requires skillful awareness, calculated choices, and creative tactics to navigate within the constraints imposed by oppressive structures. It encompasses leveraging available resources, building alliances, and employing resistance strategies that dismantle, transform, or circumvent oppressive systems.

Navigating oppressive systems is a constant struggle to reclaim agency, challenge injustice, and carve out spaces of autonomy and dignity within oppressive societal frameworks.

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Write a short two-page paper on ""blood diamonds"" and/or ""ethical diamonds."" Define each and explain the positives and negatives for this social sustainability issue. What should be the role of diamond producers? What is the role of operations managers in this industry?

Answers

We will make a distinction between ethical diamonds and conflict-free diamonds for the purposes of this paper. Diamonds that have not been used to support civil conflicts are said to be conflict-free. In addition, ethical diamonds guarantee fair wages, secure working conditions, eco-friendly procedures, and no violations of human rights.

The stones, commonly referred to as "Conflict Diamonds," are created in regions under the authority of rebel groups that resist internationally recognised governments. These diamonds are sold by the rebels, who then use the proceeds to buy weapons or support their military operations. In addition to deforestation, soil disturbance, air emissions, surface water pollution, groundwater contamination, dust, noise, worker health and safety, and other issues, the extraction of mineral resources also permanently harms the ecosystem.

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