Digital media allows advertisers to make ________ in campaigns, whereas traditional media could not.
a.
headlines
b.
direct mail
c.
media plans
d.
rapid changes

Answers

Answer 1

Digital media allows advertisers to make rapid changes in campaigns, whereas traditional media could not.

Give a brief account on advertising.

In advertising, a product or service is promoted using specific procedures and techniques. Businesses aim to catch consumers' attention with the aid of advertising so that they will buy their products and services. The commercial advertisement is the most common purpose, despite there being many others. Usually, it's employed to advertise a specific good or service. Commercial advertising frequently aims to increase consumption of their products or services through "branding," in which customers associate a product name or image with particular characteristics. On the other hand, direct-response advertising describes commercials that are meant to spur a swift purchase.

Political parties, interest groups, religious institutions, and governmental organizations are examples of non-commercial bodies that promote their products or services more than those of commercial companies. Non-profit organizations are allowed to employ free persuasion techniques like public service announcements. The viability or success of a company may also be reassured to shareholders or staff through advertising.

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Related Questions

to be able to deduct lease payments, irs guidelines must be followed. an agreement that meets irs requirements to qualify as a genuine lease is called .

Answers

Irs regulations must be adhered to in order to deduct leasing payments. A financing lease is a contract that satisfies the standards set forth by the IRS to qualify as a real lease.

A finance company is typically the legal owner of the asset for the duration of the lease in a finance lease, also referred to as a capital lease or a sales lease. The lessee, however, also has some operating control over the asset as well as a share of the economic risks and returns from changes in the financing lease asset's value.

Although the common consequence of a financing lease is that the lessee will become the owner of the asset at the end of the lease, it differs from hire buy agreements and closed-end leasing in terms of accounting and financing lease tax ramifications. Tax advantages might exist.

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The domestic market for calculators is perfectly competitive and is in equilibrium. Domestic demand is given by Qd=100−PQd=100−P and domestic supply is given by Qs=4PQs=4P. The world price for calculators is $10. As an alternative to a tariff of $10 per unit, the government considers an outright trade prohibition on calculators. Which is better for the domestic economy?
a) The trade prohibition is better.
b) The tariff is better.
c) The trade prohibition is better for producers; the tariff is better for consumers.
d) Both policies generate exactly the same surpluses.

Answers

The domestic market for calculators is perfectly competitive and is in equilibrium. Both policies generate exactly the same surpluses. So, both are better for the domestic economy.

The domestic price after trade and restriction is $20, making the consumer and producer surpluses equal in all scenarios.

What connections does the domestic economy have to the global economy?

Globalization is the process of domestic and global economies combining. Cross-border exchange of social, cultural, and technological ideas is made possible by globalisation. Access to technology, the expansion of international trade, more job prospects, the unrestricted movement of foreign capital, etc.

How does trade help the home economy?

Trade is essential to the prosperity of the country because it boosts economic expansion, promotes domestic employment, raises living standards, and enables citizens to sustain their families with reasonably priced goods and services.

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the cost of an intangible asset includes all of the following except group of answer choices purchase price. legal fees. other incidental expenses. all of these choices are included.

Answers

Option (d) is correct. All of these are included as cost of an intangible asset does not include purchase price, legal fees and other incidental expenses.

What is an intangible asset?

Any monetary or non-financial item that cannot be physically touched is considered an intangible asset. A separable asset or one that results from a contractual right or other legal right is one that can be identified.

Assets that are separable may be sold, given away, licensed, etc. Computer software, licenses, trademarks, patents, movies, copyrights, and import quotas are a few examples of intangible assets. An intangible asset's cost includes the price paid for it as well as any additional expenses incurred to get it ready for usage.

As a result, the cost of the intangible asset includes the acquisition cost, legal fees, and other incidentals.

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Which of the following are remedies for the public goods problem? Pigouvian tax Establishing a well-functioning marken Public provision through taxationPatent protection

Answers

Pigouvion tax are remedies for the public goods problem.

Any commercial activity that produces negative externalities is subject to a Pigouvian tax, also known as a Pigovian tax (i.e., external costs incurred by the producer that are not included in the market price).

Typically, the government sets the tax at the same level as the external Pigouvion tax marginal cost of the negative externalities in order to fix an unwanted or inefficient market outcome (a market failure). Private cost and external cost brought on by negative externalities are included in societal cost when there are negative externalities. This indicates that the private cost of a market activity does not equal the social cost of the activity. In this scenario, the market's outcome is inefficient and could result in excessive product consumption.

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If the reserve ratio is 5 percent, banks do not hold excess reserves, and people do not hold currency, then when the Fed purchases $20 million worth of government bonds, bank reserves
increase by $20 million and the money supply eventually increases by $400 million.
increase by $20 million and the money supply eventually increases by $100 million.
decrease by $20 million and the money supply eventually decreases by $400 million.
decrease by $20 million and the money supply eventually decreases by $100 million

Answers

If the Fed is to purchase $ 20 million worth of government bonds in such a scenario, then A. bank reserves increase by $20 million and the money supply eventually increases by $400 million.

What happens when the Fed purchases government bonds ?

When the Fed purchases bonds on the open market, it expands the amount of money available to the general public by exchanging the bonds for cash. In contrast, if the Fed sells bonds, it reduces the money supply because it takes money out of circulation in return for bonds. OMO thus has a direct impact on the money supply.

To find the increase in money supply, first find the money multiplier as:

= 1 / Reserve requirement

= 1 / 5 %

= 20

The increase in money supply would be :

= Worth of government bonds x Money multiplier

= 20 x 20 million

= $ 400 million

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TRUE/FASLE. warrants are sweeteners because they add a special benefit to a debt instrument that increases its marketability and lowers interest rates.

Answers

True  warrants are sweeteners because they add a special benefit to a debt instrument that increases its marketability and lowers interest rates.

What are debt instrument ?

Thing relating to debt "Debt instruments" include bonds, debentures, notes, certificates, and other forms of evidence of indebtedness. According to the regulations, preferred stock is included in this.

A debt instrument is a mechanism that a firm may employ to raise money. Giving money to an organization in exchange for a promise from that organization to repay a lender or investment in accordance with the terms of a contract is a formal, legally binding commitment.

The details of the transaction, including the collateral required, the interest rate, the frequency of interest payments, and the time until maturity, are specified in contracts for debt instruments.

Any type of instrument that is primarily classified as debt is a debt instrument.

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As we have seen in the last two units an organization's structure is an important factor in how effectively it will operate. Basic organizational design revolves around two organizational forms (superstructures); a mechanistic organizational structure and an organic organizational structure. • Research and describe, in detail, the mechanistic organizational structure and the organic organizational structure. • Make sure to use the all the concepts that we have dicussed related to the function of organizing (eg. authority, span of management, departmentalization, centralization and decentralization., etc.) when describing the structures. • Also specify under which conditions and what type of environment each structure is more appropriate.

Answers

give me v bucks pls i need a new skin pls pls!! give me them or i will eat your dog

According to Virginia Held, considerations of impartiality are morally important, and should always have priority in moral concerns.
T or F?

Answers

According to Virginia Held, considerations of impartiality are morally important, and should always have priority in moral concerns. True

Virginia Potter Held is an American moral, social/political, and feminist philosopher whose writings on the ethics of care inspired in-depth investigation into the moral implications of caring for others as well as criticisms of the traditional roles of women in society. The work of feminist philosopher Virginia Held has shown how a fully formed "ethics of care" can be applied to universal problems. An alternative ethical viewpoint known as the ethics of care gives individual connections and the obligations that go along with them top priority.

Care ethics promotes the well-being of caregivers and recipients within a web of social connections in an effort to maintain relationships.

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every marketing manager must understand that the goal is not only to satisfy consumer wants today but also in the future, because consumer needs and wants .

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Every marketing manager must understand that the goal is not only to satisfy consumer wants today but also in the future, because consumer needs and wants .

Which of the following is the procedure of the use of strategies to satisfy customer wishes while attaining lengthy term profitability for the organization?

The advertising and marketing thinking is the use of advertising information to focal point on the wants and wants of clients in order to enhance advertising techniques that no longer only satisfy the desires of the clients but also the accomplish the desires of the organization.

Which technique is used for customer satisfaction?

Surveys are an quintessential approach of measuring the exceptional of purchaser service. It is higher to ask your clients without delay what they think of your service, rather than simply self-calculations. Initiate exclusive kinds of surveys on a number channels, often after the provider is provided.

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Which of these skill levels deals with the meanings of the words people use to exchange information about a subject?

Answers

Information exchange or data sharing way that people or different entities bypass facts from one to any other. this could be done electronically or through sure structures.

The act of people, agencies, and agencies passing records from one to some other, in particular electronically, or a device that permits them to do that: The authorities said that it became prepared to crack down on tax evasion in the ecu via a device of facts trade.

The trade of facts upon request refers to the change of facts among tax authorities in addition to a request for administrative assistance. the basis is shaped with the aid of bilateral agreements and the administrative assistance conference.

Information sharing is critical to safeguarding and selling the welfare of youngsters, young human beings and adults. The choices about how plenty facts to share, with whom and while, may have a profound effect on people' lives. it could ensure that an person receives the proper offerings at the proper time.

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a wholesale company wants to approximate the 11% annual interest rate based on a 360-day year it pays on its working capital loan. which of the following terms should the company offer its customers?

Answers

Annual interest rate=[tex]=0.001111%[/tex]

[Discount % ÷ (100% - Discount %)] × [Days in year ÷

(Total payment period - Discount period)]

Annual interest rate

=[1% ÷ (100% - 1%)] ×

[365 days ÷ (45 days - 10 days)]

=(1% ÷ 99%) × (365 days ÷ 35 days)

=1.01% × 11%

[tex]=0.001111%[/tex]%

The term annual percentage rate of charge (APR), also known as nominal APR or effective APR (EAPR), describes the interest rate for the entire year as opposed to only a monthly fee or rate as it applies to loans, mortgage loans, credit cards, etc. It is a finance charge at an annual rate. These phrases have official, legal definitions in some countries or jurisdictions, however in the US, the nominal APR is only the simple-interest rate, while the effective APR is the charge plus compound interest rate.

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which one of the statements concerning item rst is true? group of answer choices the planned receipt in week 7 is 80 units. the planned order release in week 2 is for 100 units. there are exactly two planned order releases needed for the first 8 weeks. the first planned receipt occurs in week 5.

Answers

For the first eight weeks, exactly two anticipated order releases are required, and the first scheduled receipt happens in week 5. Both of the assertions are true.

How do you spell week?

When utilized as a noun, week refers to any period consisting of seven continuous days. If used as an adjective, weak denotes lacking in power (often strength) or aptitude. The more prevalent term from the two is "week."

When is the weekend?

The time between Friday night and Sunday night is typically regarded as the weekend. In a tighter sense, the weekend is defined as Saturday and Sunday .

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If the government sets the price of all pharmaceutical drugs equal to marginal cost, which of the following statements is TRUE?
I. Drug companies will see profits rise.
II. Consumers will pay lower prices for drugs today.
III. In the future, there will be very few new drugs.
A. II only
B. II and III
C. I, II, and III
D. I only

Answers

Option B is correct, the statement II and III is TRUE. If the government sets the price of all pharmaceutical drugs equal to the marginal cost.

In economics, the marginal cost is the change within the total price that arises whilst the amount produced is incremented, the price of producing additional quantity. In some contexts, it refers to an increment of 1 unit of output, and in others, it refers to the charge of change of overall cost as output is improved by an infinitesimal quantity. The marginal cost is measured in dollars consistent with units, while the total cost is in greenbacks, and the marginal cost is the slope of the total fee, the fee at which it will increase with output. Marginal cost isn't the same as common price, which is the full price divided by way of the variety of gadgets produced.

At each stage of production and term being taken into consideration, marginal cost consists of all expenses that fluctuate with the level of production, while costs that don't range with manufacturing are constant. as an instance, the marginal cost of producing a vehicle will encompass the charges of labor and components wanted for the additional car however not the constant price of the manufacturing facility building that doesn't alternate with output. The marginal fee may be both short-run or lengthy-run marginal price, relying on how huge the fowl is, on the grounds that ultimately even constructing size is chosen to fit the desired output.

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for [persona/target audience] [qualifier], [product] is [description] that delivers [goal statement] because [reason to believe].

Answers

A buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer.

Who is a ideal customer?

Your ideal customer is someone who truly loves what your company offers. Aside from needing these products to meet their needs, they often find that your product or service makes their life easier or benefits them in some other way. In some cases, they may like your product because you do things that your competitors don't. Their loyalty may go beyond what you offer and they may enjoy your business because of the excellent customer service and experience you provide.

When setting prices for products and services , must ensure that they meet their needs while attracting customers. Even if you think the price is right, you may come across people who need more convincing before making a purchase.

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michelle needs to sell her idea to remodel their business waiting room to her boss. michelle is more likely to succeed if she can base her argument on saving or earning money. t/f

Answers

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money. its true.

Increased income is the only way to truly and significantly alter their future. More savings simply won't be sufficient. Another idea is that you need to save less money, at least for your expenses, the more money you make. Earning money are what you obtain from doing chores or working a job. You still need to set up an emergency fund and invest in retirement accounts. The answer is a resounding nay for the majority of individuals. Savings are what you obtain when you don't spend everything you earn. We all need money in plain and clear ways for everything from meeting our most basic needs for survival to realizing our wildest goals. But earning money shouldn't be your only priority in life, it shouldn't come before anything else.

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T/F according to economists at jpmorgan chase, was the greatest factor in the unprecedented profit margins of the early 2000s

Answers

According to economists at JP Morgan Chase, a reduction in wages and benefits was the greatest factor in the unprecedented profit margins of the early 2000s. Thus, the given statement is true.

A reduction in wages and benefits lowers the amount of pay that employees receive as payment for the job they perform. When employees do not receive the amount equivalent to the work they perform, it directly benefits the organization in producing more profit margins. Based on the opinion of the economists at JP Morgan Chase, reductions in wages and benefits are attributed as the greatest factor in the unprecedented profit margins of the early 2000s.

"

Complete question:

T/F According to economists at JP Morgan Chase, a reduction in wages and benefits was the greatest factor in the unprecedented profit margins of the early 2000s.

"

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what is true about integrative bargaining?

Answers

Answer: Integrative bargaining requires collaboration and trust so parties can create value through discussing multiple issues. In integrative bargaining, creativity can lead to value-creation for both parties, as each side seeks to create an agreement beneficial to both parties.

Hope demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

Answers

This demonstration is part of making the presentation step of the personal-selling process.

What is personal-selling process?

With parts labeled "prospecting," "preparation," "approach," "presentation," "objections," "close," and "follow-up," the infographic resembles a funnel.

Every business relies heavily on sales to expand while developing a loyal consumer base. Understanding the selling process may improve your ability to attract new customers or buyers, boost overall revenues, and foster customer relationships.

Personal selling is direct interaction between a salesman and potential client, which frequently takes place in person or by phone, email, or video. Although it is also utilized in retail and trade selling, business-to-business (B2B) selling is where it is most frequently employed.

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the primary purpose of the foreign corrupt practices act of 1977 was group of answer choices to require corporations to maintain a good system of internal control. to prevent the bribery of foreign officials by american companies. to require the reporting of any material fraud by a business. all of these are required by the act.

Answers

To prevent the bribery of foreign officials by American companies.

The correct option is (b)

Why was the Foreign Corrupt Practices Act of 1977 enacted?

In response to these high-profile revelations, Congress enacted the FCPA to bring a halt to the bribery of foreign officials and to restore public confidence in the integrity of the American business system. The Act was signed into law by President Jimmy Carter on December 19, 1977.

The FCPA has two primary provisions: (1) an anti-bribery provision which makes it unlawful for a U.S. company or citizen, and certain foreign issuers of securities, to make a corrupt payment to a foreign official for the purpose of obtaining or retaining business and (2) an accounting provision which requires companies .

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The complete question is this:

The primary purpose of the Foreign Corrupt Practices Act of 1977 was

A) to require corporations to maintain a good system of internal control.

B) to prevent the bribery of foreign officials by American companies.

C) to require the reporting of any material fraud by a business.

D) All of the above are required by the act.

Which of the following does not allowed as deduction while computing the business income?a. fees paid to the lawyer for drafting partnership deed b. loss due to embezzlement by an employee c.legal expanses paid to protect building to the business d.cost of instaling a new telephone

Answers

When calculating income from a business or profession, the legal fees spent to design the partnership agreement are not recognized as a deduction.

Describe a partnership.

A partnership is a group of two or more persons who work together to conduct business or engage in commerce. Each participant adds resources—cash, goods, labor, or skills—and shares in the company's gains and losses. General partnerships (GP), limited partnerships (LP), and limited liability partnerships are the three reasonably popular types of partnerships (LLP).

What does a partnership accomplish?

An agreement involving two or more individuals to manage a business' operations and divide its assets and liabilities is known as a partnership. All partners in such a general partnership corporation split the company's assets and debts equally.

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Which of the following is an example of how the American economy and American electoral politics are tied together

Answers

The American economy and American electoral politics are tied together in the most apparent manner that the government is concerned with the U.S. economy by supplying public goods and offerings

Like education, military safety, countrywide parks, and federal highways. those goods and services are paid for with tax sales, which introduces a 2d position of presidency

The maximum apparent manner the government is involved in the U.S. economic system is by supplying public items and services like training, military protection, country-wide parks, and federal highways. these items and offerings are paid for with tax sales, introducing the second government function – redistribution of profits.

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. give one example of the type of good listed below, describe the externality associated with that good, and explain whether the externality is positive or negative and why. also suggest one efficient economic tool that governments can use to improve market outcomes (increased efficiency) with each type of good. a. public goods b. common resources

Answers

a. Public Goods - Railways (negative)

b. Common resources - Fishing grounds (positive)

What are public goods?

A public good in economics is a good or service that is made available to all people in a society. Usually, governments are in charge of providing these services, and taxes are used to pay for them all. The rule of law, national defense, and law enforcement are a few examples of public goods. The term "public goods" can also apply to more fundamental items like access to fresh water and clean air. A public good must meet two requirements in order to be recognized as such: it must not be competitive and it cannot be excluded. Non-excludability denotes that the good is accessible to all citizens, whereas non-rivalrous denotes that the supply of the item does not decrease as more people consume it.

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Currently the FTC and industry leaders are discussing measures to curb robocalls, or the use of autodialers to deliver a prerecorded message, further impeding the use ofMultiple Choicetelevision shopping programs.pop-up stores.vlogs.telemarketing.hypermarkets.

Answers

Currently the FTC and industry leaders are discussing measures to curb robocalls, or the use of auto dialers to deliver a prerecorded message, further impeding the use of Multiple Choice television shopping programs .its true .

The Federal Trade Commission has filed a complaint against VoIP Terminator, Inc., a related company, and the company's owner for aiding and abetting the distribution of millions of illegal prerecorded telemarketing robocalls to consumers nationwide, including those that they knew or should have known were scams. The defendants are charged with failing to act as a gatekeeper to stop calls connected to the COVID-19 outbreak from entering the nation. Numerous worldwide calls about the outbreak were made. In order to obtain a permanent end to the defendants' illegal conduct, the U.S. Department of Justice filed the complaint and injunction in federal district court on behalf of the Commission. The order also contains a civil penalty of $3 million with a suspension.

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Which of the following policies restrict employees from being in a position to manipulate security configurations by limiting the time they spend with control of those configurations?a. Clean disk spaceb. Mandatory vacationc. Separation of dutiesd. Job rotation

Answers

The following policy that prevents employees from being able to tamper with security settings by limiting the time they spend checking those settings is about is Job Rotation, this limits the amount of time that people can tamper with security settings

What is job rotation?

It is the process in which a worker leaves his position and this must be replaced by another. In other words, any exit or entry of a collaborator in the company generates a rotation movement. There are even different types of job rotation:

Involuntary VolunteerDesirableUndesirable

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In creating a marketing information system, management would collect data from internal sources such as:
a) Its suppliers.
b) Its customers.
c) Competitors' marketing activities.
d) Its sales figures.
e) Economic conditions.

Answers

D) Its sales figures.

Hence option d) is correct and as it represents an internal source of information.

What does a marketing management market information system entail?

A management information system (MIS) that supports marketing decision-making is known as a marketing information system (MIS). According to Jobber (2007), it is a "system in which marketing data is systematically collected, kept, evaluated, and routinely supplied to managers in accordance with their informational demands. Internal data, competition intelligence, and marketing research are the three main types of marketing information that marketers utilise to get insights that will help them make informed marketing decisions. Internal corporate data can be transformed into useful insights by marketing information systems.

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which one of the following is not a type of organizational data that is utilized in the procurement process?

Answers

The correct answer is option D: Manufacturing Plant is not a type of organizational data that is utilized in the procurement process.

In its most basic form, procurement refers to the sequence of actions and procedures that must be taken by a company in order to obtain the goods and services it needs from the best vendors at the lowest possible cost. Raw materials, officer supplies, equipment, and services, furniture and buildings, technological equipment and support, telecommunications, printed materials, contingent labor hiring, testing, and training, among many other things, are examples of the goods and services that are purchased.

Procurement process can include following steps:

Identifying requirementsAuthorizing and approving a purchase requestIdentifying suppliersMaking inquiriesReceiving quotationsNegotiating termsSelecting a vendorCreating a purchase order and goods receiptManaging shippingReceiving invoicesMaking payment

which one of the following is not a type of organizational data that is utilized in the procurement process?

A) Client.

B) Company Code.

C) Storage Location.

D) Manufacturing Plant.

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market failures can be corrected through government intervention, such as new laws or taxes, tariffs, subsidies, and trade restrictions.
T/F

Answers

Market failures can be corrected through government intervention, such as new laws or taxes, tariffs, subsidies, and trade restrictions. This statement is true.

When goods and services are distributed ineffectively as a result of a free market's inability to attain equilibrium, there has been a market failure. If the rule of supply and demand does not lead to pricing equilibrium, then something is probably wrong with the market in one way or another.

Market failure may be influenced by a lack of information, market regulation, public goods, and externalities. Market failures can be addressed through government action, such as new laws, taxes, tariffs, subsidies, and trade restrictions.

Market failure is the term used to describe when a market fails to satisfy the conditions of perfect competition, which leads to an efficient distribution of commodities and services.

Additionally, it is feasible for some market participants to lack essential information, which could cause the market to fail.

A buyer or seller may be tempted to overpay or undercharge for an item or service in a transaction if they lack access to the information that determines the price, upsetting the market's equilibrium.

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greenlawns provides a lawn fertilizing and weed control service. the company is adding a special aeration treatment as a low-cost extra service option, which it hopes will help attract new customers. management is planning to promote this new service in two media: radio and direct-mail advertising. a media budget of $4,000 is available for this promotional campaign. based on past experience in promoting its other services, greenlawns has obtained the following estimate of the relationship between sales and the amount spent on promotion in these two media: s

Answers

Based on past experience in promoting its other services, Greenlawns has determined that there is a strong correlation between the amount of money spent on promotion and the number of sales they make. For example, if they spend $2,000 on radio advertising, they can expect to make twice as many sales as if they spent $1,000.

The same is true for direct-mail advertising. This information will help Greenlawns determine how to best allocate their budget to maximize the number of sales for their new service. Greenlawns is attempting to increase its customer base by offering a new aeration treatment service as an added incentive. To promote this new service, the company has allocated a media budget of $4,000. This money will be divided between radio and direct-mail advertising.

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the price per theater ticket was $2. in an effort to increase total revenue, the theater company raised the per-ticket price to $3. this decision was

Answers

The price per theater ticket was $2. in an effort to increase total revenue, the theater company raised the per-ticket price to $3. this decision was advisable because demand was in the price-inelastic range.

What is demand?

The quantity of a good that consumers are willing and able to buy at different prices during a specific time is known as demand in economics. The demand curve is another name for the relationship between price and quantity demand.

The demand for a specific good on the market is known as market demand. The total demand for goods and services in the economy is known as aggregate demand. The price of an item or service is determined by how well supply and demand match. recognizing the idea of demand.

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Which of the following items that appeared on the bank reconciliation did not require a journal entry?
a. bank service charges
b. deposits in transit
c. NSF checks
d. a check for $630, recorded in the check register for $360

Answers

Answer: b. deposits in transit

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