The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

Answers

Answer 1

Answer:

The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.

tactical, hands-on level

Explanation:

At the highest level of marketing management is the strategic level, which is more conceptual.  Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals.   At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan.  The tactical level reduces the business strategic goals to marketing objectives.


Related Questions

Frank lives in an area that experiences frequent thunderstorms. What precautionary measures should he adopt?


(Please don’t answer unless you know 100% that you are correct)

Answers

Answer:

There are different precautionary measures Frank can adopt. They are:

Explanation:

1. Frank should have outdoor furniture made of concrete instead of metal.

A strike of thunder on a metal surface will propel an electric shock.

2. Frank should pay good or regular attention to the weather forecasts.

He should have a handy device such as a small radio, which will keep him abreast of important happenings in the area.

3. Frank should take cover once a stroke of lightning appears in the sky.

The field of Physics lets us to know that light travels faster than sound and that the moment lightning appears in the sky, expect thunder roaring about 8 seconds after.

4. Frank should get used to or always wear covered shoes, to protect him from the electric charge that is created between a thunderstorm and a wet ground. Gloves could also do, for the hands.

5. Frank should structure his movements and road trips such that he accounts for some time that'll be used to wait for thunderstorms to pass; since it's unsafe to drive while the storms are roaring.

This will help him be on time to events and meetings.

6. Frank should avoid leaning on walls which have metal wires or bars across them, especially when lightning appears.

7. Frank should avoid anything wet, during a thunderstorm. This precaution should be taken even while indoors.

8. In the event that frank gets caught outdoors or in the open when a thunderstorm occurs, he should stoop and let only his feet have contact with the ground.

Rhonda Brennan found her first job after graduating from college through the classifieds of the Miami Herald. She was delighted when the offer came through at $14.30 per hour. She completed her W-4 stating that she is married with a child and claims an allowance of 3. Her company will pay her biweekly for 80 hours (assume a tax rate of 6.2% on $128,400 for Social Security and 1.45% for Medicare).
Calculate her take-home pay for her first check. Assume 6.2% on SS and 1.45% on Medicare.

Answers

Answer:

Answer is explained in the explanation below.

Explanation:

Solution:

According to the data given: This can be solved as following. (Note: we are not given income tax tables to calculate the accurate net pay. So, according to given information here. Following is the accurate one. )

Let's assume, a 6.2% tax rate for SS ( Social Security) and 1.45% tax rate on Medicare:

So,

Social Security = 6.2%

Medicare = 1.45%

Pay Per hour = $14.30

So, let's calculate Rhonda's Gross pay:

Gross Pay = Pay per hour x total number of hours

Gross pay = $14.30 x 80 hours

Gross Pay = $1,144

Now, calculate the Rhonda's Reduction for Social Security:

Rhonda's Reduction for Social Security = $1,144 x 6.2%

Rhonda's Reduction for Social Security = $70.928

Similarly, Rhonda' Reduction for Medicare:

Rhonda' Reduction for Medicare = $1,144 x 1.45%

Rhonda' Reduction for Medicare = $16.588

So Finally,

Rhonda's Take-home Pay for her first check will be = Gross pay - Rhonda's Reduction for Social Security - Rhonda' Reduction for Medicare

Rhonda's Take-home Pay for her first check will be = $1,144 - $70.928 - $16.588

Rhonda's Take-home Pay for her first check will be = $1,056.484

Answer: $986.48 ( numbers may vary if table amounts required are different)

Explanation:step 1: Gross pay: ($14.30 x 80=$1144) step 2.) $1144 x 6.2%=$70.93, $1144 x 1.45%=$16.59 step 3.) on table 9.1, Rhonda, paid biweekly, claims 3, so 159.60 x 3= $478.80. subtract this from $1144 to get 665.20. Step 4: establish FIT, go to table 9-2 for biweekly married and 10%(1144-444)= $70 Step 5: $1144-(70.93+16.59+70)=$986.48 take home pay

How does supply in the demand affect me

Answers

Answer:

When demand exceeds supply, prices tend to rise. ... If there is a decrease in supply of goods and services while demand remains the same, prices tend to rise to a higher equilibrium price and a lower quantity of goods and services. The same inverse relationship holds for the demand for goods and services

A stock will provide a rate of return of either −18% or 26%.


a. If both possibilities are equally likely, calculate the stock's expected return and standard deviation. (Do not round intermediate calculations. Enter your answers as a whole percent.)

b. If Treasury bills yield 4% and investors believe that the stock offers a satisfactory expected return, what must the market risk of the stock be?

Answers

Answer:

a. Expected return = 4%

    Standard deviation = 22%

b. 0%

Explanation:

a. As the return is equally likely, the expected return which is a weighted average will be:

= (0.5 * -18%) + ( 0.5 * 26%)

= 4%

Standard deviation = √Variance

Variance = (0.5 * (-18% - 4%)²) + (0.5 * (26% - 4%)²)

= 242 + 242

= 484%

Standard deviation = √484

= 22%

b. Treasury bills have no market risk attached and the stock has an expected return that is the same as the Treasury bill yield which means that the stock therefore has no market risk.

What's your educational interest and goals

Answers

Sin duda, que no me dejen por abajo de la sociedad

You and a friend have developed a weight loss supplement that speeds weight loss by 20%. You plan to form a business to manufacture and market the supplement. You want to minimize taxes but your prime concern is potential lawsuits from individuals who might get sick from taking the supplement.
1. What form of organization (partnership, LLC, corporation, etc.) will you choose?
2. What are the advantages and disadvantages of your choice?

Answers

Answer:

1. I would choose a limited liability company (LLC).

2. A LLC is a hybrid between a partnership and a corporation. The firm is a pass through entity, meaning that the owners are taxed directly (no corporate tax). But it also provides limited liability, so the owners are not personally liable for the firm's obligations.

Explanation:

Wight Corporation has provided its contribution format income statement for June. The company produces and sells a single product. Sales (5,200 units)$176,800 Variable expenses 78,000 Contribution margin 98,800 Fixed expenses 46,400 Net operating income$52,400 If the company sells 5,300 units, its total contribution margin should be closest to: (Do not round intermediate calculations.) Multiple Choice $53,408 $98,800 $100,700 $102,200

Answers

Answer:

See below

Explanation:

The total contribution margin would be

Contributions margin is calculated as;

Better Mudder, the three-year-old mud race organization, has a goal of increasing its racing market share by 20% over the next year. It looks into how to accomplish this and discovers a low repeat runner rate. As it digs further it finds that three more mudding race organizations have started in the area this year. With increased competition, Better Mudder must change its new runner offerings and generate higher loyalty in current mudding participants. To identify this information, Better Mudder conducted a:

Answers

Answer:

Situation analysis

Explanation:

SITUATION ANALYSIS can be defined as the type of analysis that is conducted to examine the impact of internal strength as well as the weakness that affect a company or organization inability to achieve their objective as well as the circumstances that a company or organization are unable to control that affected the decisions that the company or organization make reason been that SITUATION ANALYSIS help to Effectively analyzed or identified a business or an organization strength to achieve a desire outcome or result , their customers, including the organization environment as a whole which is why SITUATION ANALYSIS is paramount because it help to identify the root cause of a problem and how to overcome it just as in the case of Better Mudder.

Therefore based on the information given To identify this information, Better Mudder conducted a SITUATION ANALYSIS.

Explain the importance of reconciling the bank at set dates

Answers

Answer:

The goal of the bank reconciliation process is to find out if there are any differences between the two cash balances. ... A monthly reconciliation helps to catch and identify any unusual transactions that might be caused by fraud or accounting errors, especially if your business uses more than one bank account.

PLEASE HELP HURRY!! 20 POINTS!! WILL MARK BRAINLIEST IF CORRECT!
You are a concerned constituent, and you want to help your House Representatives member or Senator draft a bill that would help the federal government raise revenue. Where should you submit the bill?


directly to the President for his signature

either to your Congressional District Representative or Senator

only to your Senator

only to your Representative

Answers

Answer:

to the president

Explanation:

because he has to see if he has to veto or pass it

Everdeen Inc. has a 90-day operating cycle. If its average age of inventory is 35 days, how long is its average collection period

Answers

Answer:

8.6 days

Explanation:

The formula for average collection period

= Average received turnover ratio / 365 daya

= 90 × 35 / 365

= 8.6 days

Catherine decided to have lunch at Tom's, one of the most popular restaurants in town. She ordered soup before her main course. The soup served to Catherine contained a maggot floating about in it. Fortunately, she noticed this before she ate it. She sued Tom's for negligence. The most likely result will be: Group of answer choices

Answers

Answer:

Catherine will not win since she did not sustain any damages

Explanation:

NEGLIGENCE

Negligence is simply a mean or troublesome activity/conduct by a person. If defendant's conduct fails to rise to a standard of care of that of a reasonable person in the same or similar circumstances, the defendant's conduct must breach a duty to prevent a foreseeable risk of harm to the plaintiff.

Negligence seeks for a duty was owed, that a duty was breached and the breach was the reason and close cause of damages.

A rich uncle wants to make you a millionaire. How much money must he deposit in a trust fund paying 8% compounded quarterly at the time of your birth to yield $1,000,000 when you retire at age 58

Answers

Answer:

Initial investment= $10,110.21

Explanation:

Giving the following information:

Future value (FV)= $1,000,000

Interest rate (i)= 0.08/4 = 0.02

Number of periods (n)= 58*4= 232 quarters

To calculate the initial investment (PV), we need to use the following formula:

PV= FV/(1+i)^n

PV= 1,000,000 / (1.02^232)

PV= $10,110.21

According to the OUCH test, an employment decision is considered ______ if it ensures the result is not significantly different for different groups.

Answers

Answer:

Consistence in effect

Explanation:

Objective, Uniform in application and Consistent in effect which is known as

The OUCH Test can be regarded as

rule of thumb that can be utilized when there is contemplation about an

employment action. It helps in maintaining equity among ones employee. It should be noted that According to the OUCH test, an employment decision is considered Consistence in effect if it ensures the result is not significantly different for different groups.

Question 4 According to the psychology literature, if the business recommendation you are going to make in a business presentation is likely to be controversial, you should order the stem of your presentation hourglass so that the:

Answers

The correct answer to this open question is the following.

If the business recommendation you are going to make in a business presentation is likely to be controversial, you should order the stem of your presentation hourglass so that the controversial issue comes after you have exposed the many benefits and advantages of your proposal. Doing this, people would have considered first the mane¿y advantages or positive points you previously mentioned and will be more open to considering the benefits against the disadvantages that create controversy.

Otherwise, if you do the opposite, the controversial issue is going to be at the top of their brains, hindering the acceptance of your business proposal.

Never start with the negatives because people could "close their minds"  to your idea.

Mr. Brown wants to buy a Tesla Model S car, whose price is $100, 848. The dealer offers a loan plan: $30, 000 downpayment, $X at the end of year 1, year 2, year 3, and year 4. Assume the constant annual interest rate is 25%. (a) What is X

Answers

Answer:

X is $30,000

Explanation:

First, we need to calculate the Amount ofLoan

Amount of Loan = Car price - Down payment = $100,848 - $30,000 = $70,848

This is the situation of annuity payment for 4 years at a 25% interest rate with equal annuity payment each year.

Now we will use the following formula to calculate the value of X

PV of Annuity = Annuity payment x ( 1 - ( 1 + interest rate )^-numbers of years ) / Interest rate

Where

PV of Annuity = Amount of Loan = $70,848

Interest rate = 25%

Numbers of years = 4 years

Annuity Payment = X = ?

Placing values in the formula

$70,848 = X x ( 1 - ( 1 + 25% )^-4 ) / 25%

$70,848 = X x 2.3616

X = $70,848 / 2.3616

X = $30,000

On October 1, Ebony Ernst organized Ernst Consulting; on October 3, the owner contributed $83,850 in assets to launch the business. On October 31, the company's records show the following items and amounts.
Cash $7,950 Cash withdrawals by owner 3,070
Accounts recelvable 15,040 Consulting fees earned 15,040
Office suppliles 4,200 Rent expense 4,530
Land 46,010 Salaries expense 8,090
Office equlpment 19,060 Telephone expense 880
Accounts payable 9,430 Miscellaneous expenses 880
Owner Investments 85,050
Requirement:
A) Using the above information prepare an October income statement for the business.
B) Using the above information prepare an October statement of owner's equity for Ernst Consulting.
C) Using the above information prepare an October 31 balance sheet for Ernst Consulting.

Answers

Answer:

a.                 Income Statement

Revenues:

Consulting fees earned     $15,040

Total revenues                                      $15,040

Expenses:

Salaries expenses              $8,090

Rent                                     $4,350

Telephone                           $880

Miscellaneous                     $880

Total Expenses                                     $14,200

Net Income                                           $840

b. Statement of owners equity

Particulars                            Amount     Amount

Add: Investment by owner $85,050

Net Income                          $840

Capital, October 1                                    $85,890

Less: Withdrawal by owner                      $3,070

Capital, October 31                                  $82,820

c. Balance sheet

                Assets                                          Liabilities

Cash                             $7,950          Accounts payable         $9,430

Accounts receivable   $15,040

Office supplies            $4,200

Land                             $46,010        Owner's equity              $82,820

Office equipment        $19,060                                                              

Total assets                 $92,250     Total liabilities & Equity  $92,250

Tara Company owns 80 percent of the common stock of Stodd Inc. In the current year, Tara reports sales of $5,000,000 and cost of goods sold of $3,500,000. For the same period, Stodd has sales of $500,000 and cost of goods sold of $400,000. During the year, Stodd sold merchandise to Tara for $40,000 at a price based on the normal markup. At the end of the year, Tara still possesses 20 percent of this inventory. Prepare the consolidation entry to defer intra-entity gross profit.

Answers

Explanation:

According to scenario, computation of the give data are as follows:

Stodd Inc. sales = $500,000

Cost of goods sold = $400,000

Stodd sold to Tara = $40,000

Tara Possess = 20%

= $40,000 × 20%

= $8,000

So, Cost of goods sold = 8,000 × 20% = $1,600

So, entry are as follows:

Sales A/c Dr.    $40,000

To, COGS A/c       $40,000

( Being sold merchandise to Tara is recorded)

COGS A/c Dr. $1,600

To, Inventory A/c    $1,600

( Being inventory is recorded)

Rogers Company reported net income of $35,000 for the year. During the year, accounts receivable increased by $7,000, accounts payable decreased by $3,000 and depreciation expense of $8,000 was recorded. Net cash provided by operating activities for the year is a.$33,000 b.$53,000 c.$37,000 d.$47,000

Answers

Answer:

b. $53,000

Explanation:

The net cash provided by operating activities is computed by.

Given the above information,

The net cash provided by operating activities is ;

= $35,000 + $7,000 + $3,000 + $8,000

= $53,000.

By showing a thorough understanding of your survey results, organizing your content in a clear manner, and generally showing you are prepared for this presentation, you are most demonstrating what aspect of credibility?

Multiple Choice

character

caring

competence

Answers

Answer:

competence

Explanation:

Credibility is defined as the ability of an endeavour or individual to inspire confidence by those interested in it.

Credibility has 3 aspects - caring, character, and competence.

Competence is the ability of an individual to demonstrate adequate knowledge, skill, strenght, or judgement with regards to a particular area of interest.

In the given instance where one is showing a thorough understanding of your survey results, organizing your content in a clear manner, and generally showing you are prepared for this presentation. He is demonstrating competence

During the current year, Margaret and John received $24,000 in Social Security benefits. The amount of their adjusted gross income for the year before any Social Security income was $140,000 and they received $19,000 in tax-exempt income. Explain the treatment of their Social Security income for tax purposes and the likely percentage of the Social Security income that will be taxable to Margaret and John.

Answers

Answer:

Answer is explained in the explanation section below.

Explanation:

Solution:

We need to look at different cases for taxes.

Case 1: If Margaret and John chooses to file a federal tax as an individual.

Then, their accumulative income is between the range = $25000 - $34000

Then, they have to pay up to 50% of their benefits.

If income is more than this range, then obviously, 85% will be taxable.

Case 2: If Margaret and John file a joint return.

Then, your combined income must be between the range = $32000 - $44000

Then, they 50% of their benefits will be taxable.

If more than this range, then percentage will be go to 85%.

Case 3: If Margaret and John despite being married, file separate tax return:

Then, they would have to pay taxes on their individual benefits.

Let's suppose they choose the case 2 in which they file a joint return. Then, of course their combined income is greater than the upper limit of the range defined which is $44000. So, their 85% of their benefits will be taxable.

Benefit = $24000

Taxable amount = 85% x $24000 = $20,400

Charger Company's most recent balance sheet reports total assets of $29,133,000, total liabilities of $16,683,000 and total equity of $12,450,000. The debt to equity ratio for the period is (rounded to two decimals):

Answers

Answer:

1.34

Explanation:

Debt to equity ratio is the same as liability to equity ratio. In order to arrive at the debt to equity ratio, the amount of liability has to be divided by the amount of equity.

Given that;

Total liabilities = $16,683,000

Equity = $12,450,000

Therefore,

The debt to equity ratio for the period

= Total liabilities ÷ Total equity

= $16,683,000 ÷ $12,450,000

= 1.34

We use debt to equity ratio to determine a company's leverage; meaning that where it is greater than 1, it means that the company has more of its debt than assets, which is not good enough.

The Nicor family is planning to purchase a new home 7 years from now. If they have $240,000 now, how much will be available at the time of purchase

Answers

Answer:

$530,400

Explanation:

The interest rate on the funds is 12%.

To find the answer, we use the future value of an investment formula:

FV = PV(1 +i)^n

Where FV = Future Value (the value we are looking for)

PV = Present value, in this case $240,000

i  = the interest rate, in this case 12%

n = the number of compounding periods, in this case, 7 years.

Now, we plug the amounts into the formula:

FV = 240,000 (1 + 0.12)^7

FV = 240,000 (2.21)

FV = 530,400

So the value available for buying the new home after 7 years is $530,400

A work schedule lists all of the tasks that must be done to complete a recipe, and when they are to be done. true/false

Answers

Answer:

True

Explanation:

A work schedule lists all of the tasks that must be done to complete a recipe, and the time that each and everyone of them are meant to be done.

Work schedule helps individuals keep track of pending activities as it’s common knowledge for individuals to forget about some things and this also helps to promote and ensure accountability and hard work.

The marketing concept is a philosophy that focuses on A. Advertising products B. Selling products C. Making good products D. Providing value to customers E. None of the above

Answers

Answer:

D. Providing value to customers

Explanation:

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

Hope this was helpful, have a Wonderful Day!!

With no inflation, a bank would be willing to lend a business firm $5 million at an annual interest rate of 4 percent. But if the rate of inflation was anticipated to be 3 percent, the bank would most likely charge the firm an annual interest rate of Multiple Choice 1 percent. 7 percent. 3 percent. 4 percent.

Answers

Answer:

b.  7 percent

Explanation:

Annual interest to charge = Interest rate + Rate of inflation anticipation

Annual interest to charge = 4% + 3%

Annual interest to charge = 7%

The bank would most likely charge the firm an annual interest rate of 7% due to the anticipation of inflation.

HELP 10 POINTS help help help

Answers

Proposing silence ,calling for consensus passing the clipboard
Proposing science to assess the dominant values

1. What kind of financial information is a publicly traded company required to provide to its stockholders? Which financial statement do you think provides the best information for investors? 2. (a) Discuss some of the limitations associated with performing ratio (financial statement) analysis. (b) What is the most important ingredient (input) in completing ratio analysis and why? 3. Crooked Golf's most recent income statement shows that net income was $90,000, depreciation was $25,000 and taxes were $60,000. What was Crooked Golf's net cash flow? For this particular question and other problem related questions, YOU MUST show the formula/process that led to the answer/solution. Writing down the answer/solution without a credible process/formula is unacceptable. This is a required practice in a finance course. Please note.

Answers

Answer:

1. For a public traded company it is required to share its complete set of Financial Statements which include Balance sheet, Profit or loss statement, Cash flow statement, statement of changes in equity and notes to the accounts. For investors the best information comes from Profit or Loss statement because majority of investors are concerned with the profitability of the company which ultimately results in dividend.

2. a. The ratios analysis have some limitations, the ratios are generally compared with past year ratios which neglects the business/ Industry environment and if the ratios are compared with industry norms, past performance of the company is neglected.

b. Profitability ratios are the most important and that is why they are calculated first.

3. Net Cash flow for Crooked Golf is $30,000

Explanation:

1. For a public traded company it is required to share its complete set of Financial Statements which include Balance sheet, Profit or loss statement, Cash flow statement, statement of changes in equity and notes to the accounts. For investors the best information comes from Profit or Loss statement because majority of investors are concerned with the profitability of the company which ultimately results in dividend.

2. a. The ratios analysis have some limitations, the ratios are generally compared with past year ratios which neglects the business/ Industry environment and if the ratios are compared with industry norms, past performance of the company is neglected.

b. Profitability ratios are the most important and that is why they are calculated first.

3. Net Csh flow for Crooked Golf is $30,000.

Calculated as follow,

$90,000 - $60,000

Depreciation is non Cash flow.

Sam, a change manager, has many competencies. One particular strength is his ability to gather meaningful data through interviews, surveys, and observations. These characteristics of Sam are an example of the ____ skills of a change manager. Multiple Choice Diagnostic Interpersonal Initiation

Answers

Answer: Diagnostic

Explanation:

Diagnostic skills is the ability of an individual to be able to identify a certain problem, define it, analyze it and seek solutions to it.

Witg regards to the information, this is a type of skill whereby the manager collects, and then analyzed the data available to him or her.

Answer:

Diagnostic us the write answer.

Frisco Company's Merchandise Inventory account at year-end has a balance of $62,115, but a physical count reveals that only $61,900 of inventory exists. The adjusting entry to record this $215 of inventory shrinkage is: Multiple Choice'

Answers

Answer:

Increase on cost of goods sold by $215, decrease in merchandize by $215.

Explanation:

With regards to the above information, the cost of goods sold will increase by $215, while the merchandize value would also decrease by $215.

Here, the books will be even out so that it would show there was a shrinkage at year end and beyond that which was purchased to have taken place.

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