Appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. In the context of change drivers affecting the future of marketing, this reflects the
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Marketing metrics change with campaign preferences and generational attitudes.
What is marketing?
The practice of a business of promoting the purchase and sale of goods and services is referred to as "marketing." Promotion, publicity, and advertising make up marketing.
Marketers can track marketing analytics to gauge the effectiveness of their campaigns.
Marketing offers a measurable means of keeping track of progress and gauging efficiency.
As a result, shift in generational values and preferences.
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Related Questions
Shortly after World War II, John Jackson developed and began selling a machine lubricant that was superior to anything currently on the market. While demand kept up with production at first, several strong competitors added new products and he soon had to hire a sales force to sell excess product to manufacturing companies in the area. This is an example of marketing behavior that would occur during the ________ era of U.S. business history.
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The given scenario is an example of marketing behavior that would occur during the sales era of U.S. business history.
What is Marketing?This refers to the creation of awareness for a particular product by making promotions.
Hence, we can see that based on the given scenario of the machine lubricant that was sold after the WWII, there was the introduction of strong competitors and a sales force had to be hired and this is an example of marketing behavior that would occur during the sales era of U.S. business history.
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Baseball Corporation is preparing its cash budget for January. The budgeted beginning cash balance is $19,300. Budgeted cash receipts total $189,500 and budgeted cash disbursements total $190,600. The desired ending cash balance is $31,300. To attain its desired ending cash balance for January, the company should borrow: Multiple Choice $31,300 $0 $13,100 $49,500
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The correct option is C). $13,100.
What is Budgeted cash receipts and Budgeted cash disbursements?Budgeted cash receipts refer to the money that the company expects to receive in a specific period of time.
Budgeted cash disbursements are the payments that the company expects to make in a specific period of time.
As per given in the Question:
$19,300 + $189,500 - $190,600 =$18200
Here, $18,200 will be subtracted from $31,300 to determine the amount that the company needs to attain its desired ending cash balance:
$31,300 - $18,200= $13,100
According to this, the company should borrow $13,100.
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Precepts about dealing with financial crises that most economists would sign onto are:
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The rule that economists would sign to deal with financial crises are:
offset policies that might create long-run problems.deal with moral hazardsdeal with the law of diminishing control.What is a financial crises?This refers to a disruption in financial markets by a sharp decline in asset prices and numerous failures of many financial and non financial firms.
Hence, the precepts on dealing with financial crises that majority of economists would sign onto includes recognizing and offseting policies that might create long-run problems, dealing with moral hazards and law of diminishing control etc.
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which 3 predefined management report templates will a client see in their company file?
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The predefined management report templates that a client sees in their company file will be company overview, financial statements, and sales performance.
What is a management report?It should be noted that the management report is the collection of data that is used to make better decisions.
In this case, an example of the predefined management report templates is the financial statements which are written records that convey the business activities and the financial performance of a company.
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how can you best describe the relationship between the performance of long-term treasury bonds and the s&p 500 during the period 2000-2012?
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The relatedness of the performance of long-term treasury bonds and the S&P 500 during the period 2000-2012 was such that there was an inverse relationship between both classes of assets.
What is a long-term treasury bonds?Long-Term Treasury bonds are investment instruments in the US. Essentially, they are US government bonds that mature after at least ten years.
Hence, it is accurate to indicate that The relatedness of the performance of long-term treasury bonds and the S&P 500 during the period 2000-2012 was such that when one class was in the doldrums, the other was running a profit.
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________ is the most common fraud, but __________ is the most expensive fraud. Fraudulent financial reporting, misappropriation of assets Misappropriation of assets, fraudulent financial reporting Misdating stock options, misappropriation of assets, Cooking the books, misdating stock options.
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Misappropriation of assets is the most common fraud but is the most expensive fraud in fraudulent financial reporting.
What is the most common type of accounting fraud?Wrong timing of revenue recognition is the most not unusual sort of accounting fraud the Securities and exchange fee (SEC) has taken motion in opposition to beneath its whistleblower software, say lawyers who work with employees who've come ahead.
Forms of fraud encompass tax fraud, credit score card fraud, twine fraud, securities fraud, and financial disaster fraud. Fraudulent interest may be achieved by one individual, more than one person, or an enterprise firm as a whole.
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_____ is a guaranteed line of credit in which a bank makes a binding commitment to provide a business with funds up to a specified credit limit at any time during the term of the agreement.
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A guaranteed line of credit in which a bank agrees in writing to offer a company is a revolving credit arrangement that allows for the use of a specific credit limit at any point during the agreement's term.
What exactly is a bank-guaranteed line of credit?
A LOC is an agreement that sets the maximum loan amount that a customer can borrow between a financial institution—typically a bank—and the consumer. If the borrower does not exceed the maximum amount (or credit limit) stipulated in the agreement, they may access funds from the LOC at any time.
The business gives the bank its promise in return for a commission charged on the unutilized money.
Revolving credit arrangement will be the appropriate term to put in the supplied gap.
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When would a pie chart be an effective visualization?
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The time when a pie chart would be an effective visualization is when trying to work out the composition of something.
What is a Pie Chart?This refers to the visual representation that is used to show and interpret data for a group of people to show their preferences in a circular, pie form.
Hence, we can see that using a pie chart to make an effective visualization is good and it is appropriate to use when a person is trying to work out the composition of something.
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Both karen and bob are out of work. karen applies to a few jobs each week, but does not particularly care to be employed. bob was avidly searching for a job, but a little over a month ago he gave up searching. who would be counted as unemployed by the current population survey (cps)
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According to the current population survey, Bob situation will be counted in the unemployment survey.
What is Unemployment?
Unemployment refers to the situation in which the person is willing to work but he or she is unable to find the appropriate job.
In the given scenario, Karen is unwilling to work as he does care about getting a job. However, Bob is willing to work and all very stressed about not getting the job.
All members of a household who are of working age are asked about their demographics and job status as part of the Current Population Survey (CPS).
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Which is an example of a preventative measure related to possible medical
identity theft?
A. Checking your medical records carefully
B. Calling your medical provider
O C. Calling your insurance company
D. Contacting the Federal Trade Commission (FTC)
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An example of a preventative measure related to medical identity theft would be carefully checking the medical records of a person. Option A is correct.
What is a preventative measure?In opposition to disease treatment, preventative measures refer to actions or steps taken to ward off illness. The usual categories used to describe preventive care strategies are primary, secondary, and tertiary prevention.
Maintaining control of medical identity cards and routinely reviewing medical bills, credit reports, medical benefit accounts, and instruction invoices are examples of preventative measure.
Medicare and Social Security cards that have been stolen away require to be accounted right away to the Social Security Administration.
Therefore, option A is correct.
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Answer: A. Checking your medical records carefully
Explanation: just got it right
__________ is the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
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Personal Selling involves the two way flow of communication between a buyer and seller, often in a face to face encounter, designed to influence a person's or group's purchase decision.
What is Two way flow of communication?Two-way communication involves feedback from the receiver to the sender. This allows the sender to know the message was received accurately by the receiver. Communication is also negotiated which means that the sender and receiver listen to each other, the messages then gathers information to respond.
The two-way communication process involves the sender transmitting the message or information that may be of significance to the receiver. The receiver, upon getting the message, deciphers it and replies with the feedback.
What is Personal Selling?Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.
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Ben, a trainer, meets his team to discuss the possibility of senior engineers training new engineers. He also meets the human resources director to see if she can offer training seminars and to examine the effect of increased work experience on training requirements. Which step of the rational model of decision making is Ben at
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The step of the rational model of decision-making that Ben is at is known as: Collecting and sorting Facts and or data.
What is Rational Model of Decision-Making?The above-named model refers to a decision-making technique that allows the user to make logical decisions that are void of emotions.
Hence, it is correct to indicate that the step of the rational model of decision-making that Ben is at is known as: Collecting and sorting Facts and or data.
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Suppose that the United States has an absolute advantage over Mexico in producing both agricultural and manufactured goods. In the U. S., the opportunity cost of 1 unit of agricultural output is 2 units of manufactured goods. In Mexico, the opportunity cost of 1 unit of agricultural output is 1.5 units of manufactured goods. Total production in the U. S. and Mexico will be maximized if
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Given the above scenario, the total production in the U.S. and Mexico will be maximized if Mexico focuses on Agricultural produce and the US on Manufactured produce.
What is product maximization?Product maximization refers to the process via which two trading nationalities or entities focus on the goods where they have the least opportunity cost.
Thus, n this case, the total production in the U.S. and Mexico will be maximized if Mexico focuses on Agricultural produce and the US on Manufactured produce.
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Enterprise software includes a database and thousands of predefined ________________.
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Answer:
business processes
Explanation:
Enterprise software includes a database and thousands of predefined business processes that reflect best practices
Local languages, the dominant religions, views toward leisure time, and the age and lifespan demographics constitute the _____ factors that significantly influence business.
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Local languages, the dominant religions, views toward leisure time, and the age and lifespan demographics constitute the sociocultural factors that significantly influence business.
What is local language ?Local Language means the language declared by the concerned State Government as their official language.
There are various type of languages :
Standard / Polite / Formal.Colloquial / Informal.Regional Dialect.Social Dialect.Lingua Franca.Pidgin.Creole.Vernacular.What is Sociocultural?Sociocultural is a term related to social and cultural factors, which means common traditions, habits, patterns and beliefs present in a population group. The term is mostly used in sociologic and marketing contexts and refers to the most remarkable drivers behind the way people makes decisions in a society.
Therefore, The sociocultural influences that have a considerable impact on business are local languages, the prevalent faiths, attitudes toward leisure, and age and lifespan demographics.
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Which team dysfunction does safe help address with the help of business owners
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The team dysfunction that is addressed by SAFe with the help of business owners is the lack of accountability.
What is the loss of accountability?
This can be defined as the scenario that occurs where people fail to take responsibilities for their lack of actions.
This may impede the growth of a team. Therefore it is very necessary that this is addressed to avoid issues.
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When expanding its operations into India, the PureWater Company chose names in Hindi for the product line. This was an appropriate strategy because the company name could not be pronounced in the local language. This is an example of a strategy of _______. a. transactional marketing b. one-brand-name everywhere c. transformational marketing d. adaptations and modifications
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This is an example of a strategy (D) adaptation and modifications.
What is transactional marketing?A business technique known as "point of sale" transactions is called transactional marketing. Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.What is transformational marketing?When you use the art of storytelling to turn your customer from a one-time customer into a devoted supporter of your company, you are engaging in transformational marketing. The tale is no longer solely focused on your brand and what it has to offer.What is one-brand-name everywhere?One of the first beverages that come to mind is Coca-Cola. No matter where you go in the globe, a Coke is a Coke. (However, I've heard that Coke sometimes has trouble displaying its name in Chinese or Japanese characters.) Kodak is one company that unquestionably got it right.What are adaptations and modifications?A set of choices about an organization's market strategy, organizational structure, and transactions is known as business adaptation or business model adaptation. Organizations are given the tools they need to deal with a variety of business difficulties because of their adaptable features. Any significant alteration made to a product's characteristics (size, shape, color, style, price, etc.); modifying a product is typically done in an effort to revive it in order to boost demand.Therefore, This is an example of adaptations and modifications.
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Podcasting, at its core, is about what?
A. Making money
B. Sharing
C. Obtaining market share
D. Influencing as many people as possible
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Your sister is thinking about starting a new business. The company would require $355,000 of assets, and it would be financed entirely with common stock. She will go forward only if she thinks the firm can provide a 13.5% return on the invested capital, which means that the firm must have an ROE of 13.5%. How much net income must be expected to warrant starting the business
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The net income that must be expected to warrant starting the business is: $47,925.
Net income
Using this formula
Net income = ROE × Total equity
Let plug in the formula
Net income = 13.5% × $355,000
Net income = $47,925
Therefore the net income that must be expected to warrant starting the business is: $47,925.
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During a sales presentation, your client asks you whether the medicare agency recommends that she sign up for your plan or stay in original medicare. What should you tell her?
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The best thing to tell the client is that the Medicare agency does not endorse or recommend any plan.
What is Medicare?
This refers to the healthcare program in the United States that provides health insurance to people that are over 65 years old.
Hence, we can see that when a person is making a sales presentation and is asked whether there is a recommended plan for them in the medicare agency, the best answer would be to tell the person that the Medicare agency does not endorse or recommend any plan.
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One of the steps of driving-forces analysis is to identify which a. strategy changes a company may need to make to prepare for the impacts of the driving forces. b. strategic group is the most powerful. c. industry member is likely to become (or remain) the industry leader and why. d. key success factors are most likely to help their company gain a competitive advantage. e. of the five competitive forces will be the strongest driver of industry change.
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The recognized step of the driving-forces analysis is to identify which strategy changes that a company may need to prepare for the impacts of the driving forces.
What is a driving-forces analysis?This refers to the process of identifying the driving forces and assessing their impact whether it will make the industry more or less attractive.
However, the recognized step of this analysis is to identify which strategy changes that a company may need to prepare for the impacts of the driving forces.
Therefore, the Option A is correct.
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In order for a loan to come within the scope of the truth in lending act, the credit or loan must _____.
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For a loan to be within the scope of the Truth in Lending Act, it needs to be $25,000 or less. Unless secured by a mortgage on real easte.
What does the Truth in Lending Act do?It is a federal act that was passed to stop creditors from using the lack of knowledge of debtors to make them heavily indebted by offering huge loans.
As a result of that act, loans now have to be $25,000 or less unless there is a mortgage on a real estate property that the creditor can use to recoup the loan in case of a default.
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What was the opening price of dow jones industrial average on jun 01, 2017 in the format of xxxxx.xx?
Answers
Answer:
21080.28.
Explanation:
Apple's_________ to customers is specifically the design of its devices, the ease of use of its products, and the aspirational qualities its products offer the user.
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Apple's value proposition to customers is specifically the design of its devices, the ease of use of its products, and the aspirational qualities its products offer the user.
What is meant by value proposition?A value proposition is a brief explanation of why a client might select your good or service. It conveys the most obvious advantage that clients get from doing business with you.
Examples of the Best Value Propositions:
The Best Way to Get Around is Using Uber.The Experience Is the Product with the Apple iPhone. UnbounceA/B Testing Without Tech Pains: Slack: Work Productivity Boost with Less Work.Digit: Money Savings Without Having to Think About ItThe four different categories of value are financial value, social value, psychological value, and functional value. Not all customers place the same value on different sources of value.
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Apple's value proposition to customers is specifically the design of its devices, the ease of use of its products, and the aspirational qualities its products offer the user.
What is meant by value proposition?A value proposition is a brief explanation of why a client might select your good or service. It conveys the most obvious advantage that clients get from doing business with you.
Examples of the Best Value Propositions:
The Best Way to Get Around is Using Uber.The Experience Is the Product with the Apple iPhone. Unbounce: A/B Testing Without Tech Pains.Slack: Work Productivity Boost with Less Work.Digit: Money Savings Without Having to Think About ItThe four different categories of value are financial value, social value, psychological value, and functional value. Not all customers place the same value on different sources of value.
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When managers are analyzing the corporate controllable variables, the three key questions they must address about their business include:
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When managers are analyzing the corporate controllable variables, the three key questions they must address about their business include:
Company's target customers?What value does the company want to deliver to these customers?How will the customer value be created?What are Corporate Controllable Variables?Corporate controllable variables are factors such as place, price, promotion, and product that the business managers can control to achieve their aim.
For managers to successfully control these variables, they must know who the company's target audience is. They should also know what value they hope to give and the best way they will achieve the same.
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The strategy of distinguishing one firm’s product from the competing products of other firms is called product.
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product differentiation the strategy of distinguishing one firm's product from the competing products of other firms.
What is product differentiation?Product differentiation serves as the activities that are been put in place to make the product or service of a company to stand out to the target audience.
It serves as the idea that distinguish what the company sell from that of the competitors to increases brand loyalty as well as sales.
THE COMPLETE QUESTION IS;
__________the strategy of distinguishing one firm's product from the competing products of other firms.
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When a taxpayer rents a residence for part of the year, the residence is not eligible as a qualified residence for the home mortgage interest expense deduction unless the taxpayer's: Multiple Choice personal use of the home exceeds half of the taxpayer's rental use of the home. personal use of the home exceeds the lesser of 14 days or 10 percent of the taxpayer's rental use of the home. personal use of the home exceeds the greater of 14 days or 10 percent of the taxpayer's rental use of the home. personal use of the home exceeds the taxpayer's rental use of the home.
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When a taxpayer rents a residence for part of the year, the residence is not eligible as a qualified residence for the home mortgage interest expense deduction unless the taxpayer's: personal use of the home exceeds the taxpayer's rental use of the home.
Who is a taxpayer?A taxpayer is a person or organization subject to pay a tax. Modern taxpayers may have an identification number, a reference number issued by a government to citizens or firms. The term "taxpayer" generally characterizes one who pays taxes.
Therefore, the correct answer is as given above.
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brian is struggling with the choice of publishing his new book, how to cook polish barbeque, as an e-book or a paperback. brian is addressing which core marketing aspect?
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The core marketing aspect that Brian is addressing is c. Making product decisions
What is Marketing?This refers to the creation of awareness for a particular product or service to the general public and engaging in several acts to make the product more attractive.
Hence, we can see that based on the given scenario for Brian who is struggling with publishing his book and wants to make a selection, the core marketing aspect that Brian is addressing is c. Making product decisions
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How do corporations raise money and resources to expand? select three answers
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Corporations raise money and resources to expand through debt or equity financing, selling stock and also reinvesting profits.
How corporations raise money and resourcesMost businesses especially start ups look out for capitals to start and scale their businesses.
They raise money from different sources and pay back with interest. Some of the sources where these corporations raise money are loan banks, debt or equity financing, selling stock and also reinvesting profits.
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Americans are typically not shy talking up their accomplishments; however, in the United Kingdom, overt self-promotion is taboo. Which cultural influence does this exemplify?
body language
language
cultural baggage
family relationships
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The cultural influence that the given scenario shows is C. cultural baggage
What is Culture?This refers to the way of life of a person and how he lives his life, the values that he holds dear and his relationship with others.
Hence, we can see that based on the given scenario, the fact that the Americans will brag about their achievements and the British may not because it is considered taboo is a good example of cultural baggage.
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Answer:
cultural baggage was wrong for me
I think it is language
Explanation:
